Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Re: Your {{sessionType}} inquiry - I'd love to work with you!
Great news - I'm available for your session. Here's what to know about working together.
Your {{sessionType}} session is in {{daysUntil}} days - here's how to prepare
Everything you need to know before your session: what to wear, what to bring, and what to expect.
Your photos are ready, {{firstName}}! {{imageCount}} images from your {{sessionType}} session
Your gallery is live. View, download, and order prints from your session.
{{firstName}}, a quick favor (and a thank you for it)
I'd love your help spreading the word. Here's a referral reward for you and anyone you send my way.
You're booked! {{sessionType}} session confirmed for {{sessionDate}}
Your session is officially on the calendar. Here's your confirmation and what happens next.
{{seasonName}} mini sessions are here - only {{spotsAvailable}} spots
Short, sweet sessions at a special price. These book fast every time.
{{firstName}}, your gallery closes in {{daysLeft}} days - don't miss the prints
Your favorite shots deserve more than a phone screen. Order prints before your gallery expires.
Still thinking about your {{sessionType}} session?
No pressure at all - just wanted to make sure my earlier email didn't get buried.
See you tomorrow! Quick reminder for your {{sessionType}} session
Your session is tomorrow at {{sessionTime}}. Here's everything you need one more time.
A little sneak peek from your {{sessionType}} session
I couldn't wait to show you these. Your full gallery is coming soon.
Give the gift of photos this {{holidayName}}
Photography gift cards are the present that turns into memories. Available in any amount.
It's been a while, {{firstName}} - time for new photos?
A lot can change in a year. Let's capture where you are now.
Want to be part of my next creative project?
I'm building out my portfolio and looking for the right people. Here's what's in it for you.
Best Practices
Respond to inquiries within 1 hour - the fastest response almost always wins the booking
Send session prep guides 5-7 days out to give clients time to plan outfits and logistics
Build anticipation for gallery delivery with a personal note about the shoot experience
Set gallery expiration dates to create urgency for downloads and print orders
Time referral requests 2-3 weeks after gallery delivery when excitement is highest
Common Mistakes
Sending inquiry responses that are just pricing without personality or portfolio links
Skipping session prep emails, leading to poorly dressed or unprepared clients
Delivering galleries with no context, purchase options, or expiration reminders
Asking for reviews immediately after gallery delivery before the client has time to view their photos
Writing in third person when photography is a personal, first-person business
Subject Line Examples
Timing & Performance
Personalization Tips
Photography is a relationship business, and your email communication shapes that relationship from the first inquiry. Clients who feel informed, prepared, and excited about their session become your best advocates - sharing their photos, leaving reviews, and referring friends without being asked.
Session prep guides are the most underrated email in a photographer's toolkit. Clients who show up knowing what to wear, where to go, and what to expect are more relaxed, more confident, and produce better photos. That email investment pays for itself in every session.
Gallery delivery is your moment to shine beyond the camera. A beautifully presented gallery email with personal notes, clear download instructions, and print ordering options turns a file delivery into an experience. Add a referral incentive after the excitement settles, and you've built a marketing engine powered by happy clients.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.