Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your {{treatmentName}} is confirmed — {{appointmentDate}}
Your relaxation begins here. Everything you need to know about your upcoming spa visit.
Preparing for your {{treatmentName}} tomorrow
A few quick tips to get the most from your treatment at {{spaName}} tomorrow.
How are you feeling after your {{treatmentName}}, {{clientName}}?
We hope you're feeling wonderful. Here are your aftercare tips and a special offer for your next visit.
{{clientName}}, save on every visit with a {{spaName}} membership
You've visited {{visitCount}} times. A membership would save you {{estimatedSavings}} per year based on your habits.
Best Practices
Use the word 'investment' instead of 'price' or 'cost' — it matches the premium positioning of spa services
Include treatment-specific preparation tips, not generic advice
Send post-treatment follow-ups within 4-6 hours while the experience is fresh
Include Do/Avoid aftercare instructions — they add genuine value and show expertise
Time membership offers based on visit count, not calendar — a 3rd-visit trigger works better than random promotions
Always include parking information in pre-visit emails — it removes a common anxiety point
Common Mistakes
Generic emails that don't match the premium in-spa experience
Missing aftercare instructions — it's the highest-value content you can send and most spas skip it
Pushy membership pitches to first-time visitors who haven't established a pattern yet
No preparation guidance before treatments like facials or body wraps that require specific preparation
Forgetting to mention what's provided (robes, towels) — first-time visitors often don't know what to expect
Sending the same aftercare for every treatment instead of tailoring to the specific service
Subject Line Examples
Timing & Performance
Personalization Tips
Spa clients judge your attention to detail long before they arrive for their treatment. The emails you send — from the booking confirmation to the post-treatment follow-up — set expectations and shape their perception of your brand. A generic confirmation email from a premium spa creates a disconnect that erodes trust before the client even walks in.
These templates are designed to match the care you put into every treatment. Pre-visit preparation emails ensure clients arrive ready to get the most from their service. Post-treatment follow-ups with specific aftercare instructions extend the experience and demonstrate genuine expertise. And targeted membership offers convert your most loyal visitors into recurring revenue.
Whether you run a luxury day spa, a massage therapy practice, or a wellness center, these templates adapt to your services and brand voice. Customize the preparation tips, aftercare instructions, and membership benefits for your specific offerings, then let automation deliver a consistently premium experience.
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Frequently Asked Questions
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