Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your order is confirmed — {{arrangementName}} for {{deliveryDate}}
Your flowers are in good hands. Here are your order details and what to expect.
Delivered! Your flowers have arrived at {{recipientName}}'s door
Your arrangement has been successfully delivered. Here's the delivery confirmation.
{{seasonName}} flowers are here — pre-order for guaranteed delivery
Fresh seasonal arrangements just landed. Pre-order to guarantee delivery for {{holidayName}}.
{{firstName}}, {{occasionName}} is in {{daysUntil}} days — don't forget the flowers
{{recipientName}}'s {{occasionName}} is coming up. We've picked out some perfect arrangements for you.
Best Practices
Include delivery date and window prominently in every order-related email
Add flower care tips to delivery confirmations so recipients get the most from their arrangement
Send occasion reminders 10 days out to give customers time to order without rushing
Pre-order campaigns should start 3-4 weeks before major holidays to capture early planners
Include a 'send again' or reorder CTA in delivery confirmations to encourage repeat business
Common Mistakes
Not including the card message in the order confirmation, causing customers to worry it was missed
Sending delivery notifications before the flowers actually arrive, ruining surprises
Promoting Valentine's Day or Mother's Day flowers too late — customers plan weeks ahead for peak holidays
Forgetting to include a deadline for order modifications in confirmation emails
Sending too many occasion reminders for the same date, creating annoyance instead of helpfulness
Subject Line Examples
Timing & Performance
Personalization Tips
Flower shops have a unique advantage in email marketing: your customers already have a calendar full of reasons to buy flowers. Birthdays, anniversaries, holidays, and "just because" moments create natural touchpoints throughout the year. The key is being the florist who reminds them at the right time.
Order confirmations and delivery notifications aren't just operational emails — they're opportunities to build trust and encourage repeat purchases. When customers see their card message confirmed, receive timely delivery updates, and get care tips for their arrangement, they feel confident in your service.
Seasonal campaigns and occasion reminders are where florists generate the most email-driven revenue. Pre-order campaigns for Valentine's Day, Mother's Day, and holidays capture planners early, while personalized reminders for saved dates create year-round sales without any manual effort on your part.
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Frequently Asked Questions
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