Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Enrollment confirmed — {{childName}} at {{companyName}}
{{childName}} is officially enrolled. Here's everything you need to know for the first day.
{{childName}}'s progress report — {{termName}} at {{companyName}}
See how {{childName}} is doing this term. Key milestones and teacher observations inside.
You're invited: {{eventName}} at {{companyName}} — {{eventDate}}
Join us for {{eventName}}. RSVP to reserve your family's spot.
Re-enrollment is open — secure {{childName}}'s spot at {{companyName}}
The {{nextTerm}} re-enrollment window is open. Current families get priority until {{priorityDeadline}}.
Best Practices
Send enrollment confirmations immediately with a checklist of what parents need to do before the first day
Share progress updates consistently — parents want to know how their child is doing
Announce school events 2-3 weeks in advance so families can plan around their schedules
Offer priority re-enrollment and early bird discounts to retain current families
Use the child's name in subject lines — it gets parents to open the email immediately
Include teacher names to make communications feel personal rather than institutional
Common Mistakes
Sending progress reports without specific milestones or teacher observations
Announcing events with too little lead time for families to attend
Not including practical details like parking, dress code, or what to bring to events
Waiting too long to open re-enrollment, letting families explore other options
Using impersonal language that makes the school feel like a corporation
Forgetting to include the child's name — parents scan for it first
Subject Line Examples
Timing & Performance
Personalization Tips
Schools that communicate professionally with parents build trust and loyalty that lasts for years. When families feel informed about their child's progress and connected to the school community, they stay enrolled and refer other families.
These four templates cover the essential school communications: confirming enrollment with clear onboarding steps, sharing meaningful progress updates that parents value, announcing events that families actually attend, and running re-enrollment campaigns that retain your best families.
Sequenzy makes school email communication effortless. Set up these templates once and automate the messages that keep parents informed, engaged, and loyal. Start with 1,000 free emails per month — enough for most small schools to communicate with their entire parent community.
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Frequently Asked Questions
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