Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
It's here: {{courseName}} is now open for enrollment
{{courseName}} is live. Early bird pricing ends {{earlyBirdDeadline}}.
You're in! Welcome to {{courseName}}
Your enrollment is confirmed. Here's how to get started with your first module.
You did it! {{courseName}} complete
Congratulations on finishing {{courseName}}. Here's your certificate and what's next.
Ready for the next level? {{nextCourseName}} is for you, {{firstName}}
You crushed {{completedCourse}}. Here's the next step in your journey — with an alumni discount.
Best Practices
Build anticipation before a launch with a teaser email 1 week before enrollment opens
Use early bird pricing to reward quick decision-makers and create urgency
Welcome new students with clear next steps — don't overwhelm with everything at once
Celebrate course completion publicly — certificates and stats make students feel accomplished
Upsell related courses 3-5 days after completion, not immediately
Use the instructor's personal voice, not a corporate tone
Common Mistakes
Launching a course without building anticipation first
Making enrollment emails too complicated with too many steps
Not celebrating course completion — graduates feel forgotten
Upselling immediately after completion before the student has processed the content
Using aggressive sales language in educational emails
Not offering alumni pricing — graduates are your best potential customers
Subject Line Examples
Timing & Performance
Personalization Tips
Email is the primary sales channel for course creators. Social media builds awareness, but email drives enrollment. Your list of engaged subscribers is the audience that opens their wallet when you launch a new course.
These four templates cover the complete course lifecycle: generating buzz and sales during launch, welcoming new students so they actually start the course, celebrating completion to build loyalty and reviews, and upselling graduates into your next program with exclusive alumni pricing.
Sequenzy automates your entire course email strategy. Set up launch sequences, enrollment welcomes, completion triggers, and upsell campaigns — all running automatically while you focus on creating your next course. Start with 1,000 free emails per month.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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