Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
24 hours only: {{discount}}% off everything
This deal disappears at midnight.
{{seasonName}} sale starts now - up to {{discount}}% off
Our biggest {{seasonName}} deals are live.
Introducing {{productName}} - built for {{audience}}
Something new just dropped.
A thank-you gift just for you, {{firstName}}
You've earned something special.
Last call: {{discount}}% off ends tonight
Hours left. Don't miss this.
Get more, pay less: the {{bundleName}} bundle
Save {{savings}} when you buy together.
Give {{referralDiscount}}, get {{referrerReward}}
Share the love and save.
You're in early, {{firstName}} - sale starts now for you
VIP access before everyone else.
Free shipping on every order - this week only
No minimum. No code. Just free shipping.
Buy one, get one free - starts today
Double up and save.
Unlock {{planName}} for {{discount}}% off - limited time
Your upgrade is waiting (and discounted).
Clearance: up to {{maxDiscount}}% off while it lasts
Once it's gone, it's gone for good.
For subscribers only: {{discount}}% off this weekend
This one's not on social media.
We just hit {{milestone}} - here's {{discount}}% off to celebrate
We're celebrating, and you're invited.
It's back: {{productName}} is in stock again
The wait is over. Get it before it sells out again.
Best Practices
One offer per email. Multiple promotions dilute attention and reduce clicks.
Put the discount or offer in the subject line. People decide to open based on what they'll save.
Include a deadline. Open-ended promotions feel less urgent and convert worse.
Use a single, prominent CTA button. Don't scatter links throughout the email.
Segment your list. Past buyers get different messaging than prospects.
Common Mistakes
Sending promotions too frequently - train people to wait for discounts instead of buying at full price.
Burying the offer below paragraphs of text - lead with the deal.
Using vague subject lines like 'Big News!' - be specific about the offer.
Forgetting mobile optimization - over 60% of emails are opened on phones.
No expiration date - without urgency, people bookmark and forget.
Subject Line Examples
Timing & Performance
Personalization Tips
One Offer, One Email
The biggest mistake in promotional emails is trying to promote everything at once. Pick one offer, one deadline, and one CTA. Every element in the email should push toward that single action.
Urgency Works - But Only If It's Real
Fake urgency destroys trust. If you say "24 hours only" and the sale is still running next week, subscribers learn to ignore your deadlines. Set real expiration dates and stick to them.
Segment Before You Send
Your best customers should get early access, not the same email as cold leads. Segment by purchase history, engagement, and customer lifetime value. The same 20% off feels different when it's positioned as a "VIP-only" reward.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.