Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
How did the {{vehicleYear}} {{vehicleMake}} {{vehicleModel}} feel, {{firstName}}?
Great meeting you today. I wanted to follow up on your test drive and answer any questions.
Congratulations on your new {{vehicleMake}}, {{firstName}}!
Welcome to the {{companyName}} family. Here's everything you need as a new owner.
{{firstName}}, your {{vehicleMake}} is due for {{serviceName}}
Keep your {{vehicleYear}} {{vehicleMake}} running perfectly. Schedule your {{serviceName}} today.
Your {{vehicleMake}} could be worth more than you think, {{firstName}}
Trade-in values are high for your {{vehicleYear}} {{vehicleMake}}. See what it's worth today.
Best Practices
Follow up on test drives within 2 hours while the experience is fresh
Use the sales rep's name and direct contact info to make emails feel personal, not automated
Include vehicle-specific details (make, model, VIN) in every email for relevance
Pre-schedule the first service appointment in the purchase congratulations email
Target trade-in campaigns to vehicles 3-5 years old when value is still strong
Include estimated monthly payments in upgrade suggestions, not just sticker prices
Common Mistakes
Following up on test drives days later when the buyer has already visited another dealership
Using generic greetings instead of the customer's name and their specific vehicle
Not including the sales rep's direct phone number in follow-up emails
Sending trade-in campaigns too aggressively to recent buyers
Forgetting to connect the sales experience to the service department after purchase
Using high-pressure language that pushes customers away
Subject Line Examples
Timing & Performance
Personalization Tips
Car dealerships that follow up professionally close more deals and keep customers for life. The difference between a sold car and a lost lead is often a well-timed email. The difference between a one-time buyer and a lifetime customer is consistent communication after the sale.
These four templates cover the complete dealership customer lifecycle: converting test drives into purchases with timely follow-ups, welcoming new buyers into the dealership family, retaining them for service with maintenance reminders, and bringing them back for their next vehicle with trade-in campaigns.
Sequenzy automates your entire dealership communication. Connect your CRM, set up these templates, and let automation handle follow-ups, congratulations, service reminders, and trade-in targeting. Start with 1,000 free emails per month and turn every customer into a lifetime relationship.
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Frequently Asked Questions
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Follow-up Email Templates
Professional follow-up emails that get responses without being pushy