Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{vehicleYear}} {{vehicleMake}} {{vehicleModel}} — {{serviceName}} due soon
Your {{vehicleMake}} is due for {{serviceName}}. Schedule now to keep it running smoothly.
Inspection results for your {{vehicleMake}} — approval needed
We found {{issueCount}} items during your inspection. Review and approve before we proceed.
Your {{vehicleMake}} is ready — {{companyName}}
Your {{vehicleYear}} {{vehicleMake}} {{vehicleModel}} is ready for pickup. Here's a summary of the work.
Get your {{vehicleMake}} ready for {{season}} — {{companyName}} specials
{{season}} is coming. Schedule your vehicle's seasonal checkup and save with our specials.
Best Practices
Include vehicle make, model, and year in every email so customers know it's about their car
Use color-coded priority levels in repair approvals (red for urgent, yellow for recommended, green for good)
Send pickup notifications immediately when the vehicle is ready to minimize bay occupancy
Run seasonal campaigns 4-6 weeks before the season to fill appointment slots
Include the estimated cost upfront in service reminders to reduce phone call questions
Always mention the next scheduled service in pickup notifications to pre-book
Common Mistakes
Sending generic service reminders without the specific vehicle and service details
Not using priority levels in repair approvals, making everything seem equally urgent
Forgetting to include payment options and pickup hours in ready-for-pickup emails
Waiting until the season has already started to run seasonal maintenance campaigns
Using technical jargon that customers don't understand
Not including a phone number for customers who prefer to call
Subject Line Examples
Timing & Performance
Personalization Tips
Auto shops that communicate professionally earn customers for life. When drivers trust that their mechanic is honest, organized, and proactive about maintenance, they stop shopping around. Email makes that communication effortless and consistent.
These four templates cover the essential auto shop communications: reminding customers about scheduled maintenance before something breaks, presenting repair estimates transparently, notifying customers the moment their vehicle is ready, and filling appointment slots with seasonal maintenance campaigns.
Sequenzy automates your entire shop communication. Connect your shop management system, set up these templates, and let automation handle reminders, approvals, notifications, and seasonal promotions. Start with 1,000 free emails per month and build lasting customer relationships.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Email Templates for Car Dealerships
Close more deals and retain customers with test drive follow-ups, purchase congratulations, service reminders, and trade-in campaign emails for car dealerships.
Email Templates for Auto Repair Shops
Keep vehicles on your schedule with repair estimates, service updates, pickup notifications, and maintenance reminders for auto repair shops.
Appointment Reminder Email Templates
Reduce no-shows with automated appointment reminders — confirmation, day-before reminder, and follow-up for any appointment-based business.