Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Repair estimate for your {{vehicleYear}} {{vehicleMake}} — {{estimateTotal}}
We've diagnosed your vehicle. Here's what we found and what it'll cost to fix.
Update on your {{vehicleMake}} — {{statusSummary}}
Here's where we are with your repair and what happens next.
Your {{vehicleMake}} is ready for pickup!
All work is complete and your vehicle has passed our quality check.
{{firstName}}, your {{vehicleMake}} is due for {{serviceType}}
It's been {{timeSinceLastVisit}} since your last service. Here's what's due and a special offer.
Best Practices
Include vehicle details (year, make, model) in every email so customers know exactly which car you're referencing
Separate urgent from recommended repairs so customers can make informed decisions about their budget
Send status updates proactively during multi-day repairs to reduce anxious phone calls
Include warranty information in pickup notifications so customers know they're covered
Use maintenance reminders based on both mileage intervals and time since last service
Common Mistakes
Using vague descriptions like 'various repairs needed' instead of specific, itemized line items
Sending estimates without clear approval mechanisms, causing delays and confusion
Forgetting to include shop hours and payment methods in pickup notifications
Sending maintenance reminders too frequently or for services the customer just had done
Not including the repair order number, making it hard for customers to reference their service
Subject Line Examples
Timing & Performance
Personalization Tips
Auto repair shops that communicate proactively earn the trust that turns first-time visitors into lifelong customers. These templates cover every touchpoint from the moment a vehicle arrives in your bay to the maintenance reminder that brings it back months later.
Transparency is what separates a trusted shop from a forgettable one. Itemized estimates with clear priority levels, regular status updates during longer repairs, and honest pricing build the kind of reputation that drives referrals. Every email is a chance to show customers you respect their time and their wallet.
Automated maintenance reminders are where the real growth happens. Instead of waiting for a check engine light to bring customers back, you can proactively reach out when service is due based on mileage and time intervals. Add a returning customer discount and you've built a retention system that fills your bays consistently.
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Frequently Asked Questions
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