Tagging
Adding labels to subscribers to categorize them based on interests, behaviors, or attributes for segmentation.
Definition
Tagging is the practice of adding labels or tags to subscriber records to categorize them based on interests, behaviors, attributes, or actions. Tags enable flexible segmentation beyond list membership - a subscriber can have multiple tags indicating their various characteristics. Tags power targeted campaigns and personalization.
Why It Matters
Tags provide granular subscriber categorization without managing multiple lists. You can send to 'customers + interested-in-product-A + opened-last-campaign' - combinations impossible with lists alone. Tags enable the precise targeting that drives email marketing performance.
How It Works
Tags are applied manually, through automation rules, or via API based on subscriber actions. For example, clicking a link about topic X adds tag 'interested-in-X'. Purchasing adds tag 'customer'. Tags persist on the subscriber record and can be used for segmentation, automation triggers, or personalization.
Example
Tag-based segmentation example:
Subscriber Jane has tags: - customer - product-line-enterprise - webinar-attendee - engaged-high - industry-saas
Campaign targeting: "Send to: customer AND industry-saas AND NOT product-line-enterprise" → Reaches customers in SaaS who might upgrade to enterprise
This precision is only possible with tagging.
Best Practices
- 1Develop a consistent tagging taxonomy
- 2Automate tag application where possible
- 3Clean up unused tags periodically
- 4Use descriptive, clear tag names
- 5Document tag meanings and usage
Smart Tagging
Automatically tag subscribers based on behavior and events with Sequenzy's flexible tagging system.
Learn More