Turn Paddle Billing Events Into Revenue-Driving Emails
One-click Paddle connection. Real-time subscription sync. Automatic email triggers on payments, trials, and cancellations. Paddle handles your taxes, Sequenzy handles your emails.
Benefits
Why Sequenzy for Paddle Integration?
Zero-Config Sync
Connect with OAuth in under a minute. Paddle customers automatically become email contacts with full subscription and tax region data.
Billing Event Triggers
Automatically send dunning emails on failed payments, welcome sequences on new subscriptions, and win-back campaigns on cancellations.
MRR-Based Segments
Target customers by revenue, plan tier, billing interval, or tax region. Send the right message to the right segment.
Global Customer Intelligence
Paddle's merchant-of-record model means you get clean customer data across all regions. Sequenzy segments by geography automatically.
How it works
Get started in minutes
Connect Your Paddle Account
One-click OAuth connection. No API keys or webhook endpoints to configure manually. Works with both Paddle Billing and Paddle Classic.
Import Existing Customers
All your Paddle customers sync automatically with subscription status, plan details, MRR, and billing region.
Set Up Billing Triggers
Choose which Paddle events trigger sequences—failed payments, new subscriptions, trial starts, cancellations, upgrades, and refunds.
Build Revenue Segments
Create dynamic segments based on MRR, plan type, billing interval, or customer region. Segments update in real-time.
Use cases
Built for real-world use cases
See how SaaS teams use Sequenzy paddle integration.
Dunning for Failed Payments
When Paddle reports a failed payment, start a recovery sequence immediately. Recover revenue before the subscription lapses.
Example
Day 0—friendly reminder. Day 3—update payment method. Day 7—final notice. Average 12% recovery rate.
Trial-to-Paid Conversion
Paddle trial events trigger targeted conversion sequences. Show value before the trial ends and offer seamless upgrade paths.
Region-Specific Campaigns
Paddle's tax data tells you where customers are. Send region-appropriate messaging, pricing, and compliance notices.
Churn Prevention
When a customer cancels in Paddle, trigger a win-back sequence with exit surveys, alternative offers, and pause options.
Comparison
Native vs. Third-Party Integration
Why native Paddle integration beats Zapier and custom webhooks
Pricing
Simple, transparent pricing
Unlimited contacts on all plans. Only pay for emails you send.
All features included.Pay only for emails you send.
Monthly volume
All features included
- Unlimited contacts
- No daily email limit
- Visual automation builder
- Transactional email API
- Reply tracking & team inbox
- 1 landing page
- Unlimited team members
- Goal tracking & revenue attribution
- Unlimited lists and segments
- Payment integrations (Stripe · Paddle · Lemon Squeezy)
- API, MCP, and CLI access
- Unlimited sending domains
- SPF, DKIM, and DMARC
- Deliverability monitoring
- Send time optimization
- A/B testing
- No "Sent with Sequenzy" watermark
- Personal founder support
FAQ
Frequently Asked Questions
Ready to get started?
Start free and build your first email sequence in minutes. No credit card required.