Paddle Integration

Turn Paddle Billing Events Into Revenue-Driving Emails

One-click Paddle connection. Real-time subscription sync. Automatic email triggers on payments, trials, and cancellations. Paddle handles your taxes, Sequenzy handles your emails.

Benefits

Why Sequenzy for Paddle Integration?

Zero-Config Sync

Connect with OAuth in under a minute. Paddle customers automatically become email contacts with full subscription and tax region data.

Billing Event Triggers

Automatically send dunning emails on failed payments, welcome sequences on new subscriptions, and win-back campaigns on cancellations.

MRR-Based Segments

Target customers by revenue, plan tier, billing interval, or tax region. Send the right message to the right segment.

Global Customer Intelligence

Paddle's merchant-of-record model means you get clean customer data across all regions. Sequenzy segments by geography automatically.

How it works

Get started in minutes

01

Connect Your Paddle Account

One-click OAuth connection. No API keys or webhook endpoints to configure manually. Works with both Paddle Billing and Paddle Classic.

02

Import Existing Customers

All your Paddle customers sync automatically with subscription status, plan details, MRR, and billing region.

03

Set Up Billing Triggers

Choose which Paddle events trigger sequences—failed payments, new subscriptions, trial starts, cancellations, upgrades, and refunds.

04

Build Revenue Segments

Create dynamic segments based on MRR, plan type, billing interval, or customer region. Segments update in real-time.

Use cases

Built for real-world use cases

See how SaaS teams use Sequenzy paddle integration.

Dunning for Failed Payments

When Paddle reports a failed payment, start a recovery sequence immediately. Recover revenue before the subscription lapses.

Example

Day 0—friendly reminder. Day 3—update payment method. Day 7—final notice. Average 12% recovery rate.

Trial-to-Paid Conversion

Paddle trial events trigger targeted conversion sequences. Show value before the trial ends and offer seamless upgrade paths.

Region-Specific Campaigns

Paddle's tax data tells you where customers are. Send region-appropriate messaging, pricing, and compliance notices.

Churn Prevention

When a customer cancels in Paddle, trigger a win-back sequence with exit surveys, alternative offers, and pause options.

Comparison

Native vs. Third-Party Integration

Why native Paddle integration beats Zapier and custom webhooks

Feature
Sequenzy
Others
One-click setup
Real-time sync (<1 min)
5-15 min delay
MRR-based segments
No extra cost
$19-49/mo for Zapier
Tax region data
Automatic
Not available
Paddle Classic + Billing
Both supported
Manual setup per version

Pricing

Simple, transparent pricing

Unlimited contacts on all plans. Only pay for emails you send.

MonthlyYearly
Free Plan
$0/month
Up to 2.5k emails
2.5k emails1.2M+ emails

All features included:

  • Unlimited contacts
  • No daily email limit
  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations(Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain
  • No "Sent with Sequenzy" branding

FAQ

Frequently Asked Questions

Ready to get started?

Start free and build your first email sequence in minutes. No credit card required.