SequenzyvsSalesforce Marketing Cloud

Salesforce Marketing Cloud Alternative for SaaS Email Marketing

Salesforce Marketing Cloud starts at $1,250/month with complex pricing tiers. Sequenzy is managed email marketing for SaaS at $19/month. Here's how to choose.

See Pricing

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Salesforce Marketing Cloud has complex pricing: Growth Edition $1,500/mo, Advanced Edition $3,250/mo. Engagement starts at $1,250/mo. Implementation typically costs $25,000+. Sequenzy is $19/month, self-serve.

Salesforce Marketing Cloud
$1,250-$3,250/month (starting)

Engagement $1,250/mo, Growth $1,500/mo, Advanced $3,250/mo. Annual contracts. Implementation $25k+.

  • Starting price$1,250/mo
  • Annual cost (entry)$15,000+/year
  • Implementation cost$25,000+ typical
  • Free trialDemo only
  • Contract lengthAnnual
  • OmnichannelEmail, SMS, push, ads
Sequenzy
$19/month

Starts at $19/mo. Scales to $49/mo for 10k subscribers. All features included. Self-serve signup.

  • Starting priceFree–$19/mo
  • Annual cost (entry)$588/year
  • Implementation cost$0 (self-serve)
  • Free trialYes
  • Contract lengthMonthly
  • OmnichannelEmail only

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Salesforce Marketing Cloud
Where Sequenzy Wins
Affordable Pricing
$19/mo
$1,250/mo minimum
Self-Serve Setup
5 minutes
Months
AI Content Generation
limited
Stripe Integration
Native
Custom integration
Simple Pricing
$19/mo includes everything
Complex tiers + add-ons + credits
Transactional + Marketing
Built-in
Separate products
Time to Value
Same day
3-6 months
Where Salesforce Marketing Cloud Wins
Omnichannel Marketing
Email only
Email, SMS, push, ads, web
Journey Builder
Email sequences
Visual omnichannel journeys
Enterprise Scale
Growing SaaS
Fortune 500
Salesforce Integration
Limited
Native across Salesforce ecosystem
Einstein AI
Content AI
Predictive + optimization
SMS & Mobile Push
Advertising
Advertising Studio
Enterprise Compliance
Growing SaaS
Enterprise-grade
Comparable Features
Email Campaigns
Automation
Email sequences
Journey Builder
Segmentation
A/B Testing
Email testing
Multi-channel testing
API Access
REST API
REST API

Different Worlds: Enterprise Omnichannel vs SaaS Email

Let's be honest upfront: Salesforce Marketing Cloud and Sequenzy solve completely different problems.

  • Salesforce Marketing Cloud is enterprise omnichannel marketing. Email, SMS, push notifications, advertising, Journey Builder, Salesforce ecosystem. Built for Fortune 500.

  • Sequenzy is focused email marketing for SaaS. Stripe integration, AI-generated sequences, transactional + marketing combined. Built for founders.

Comparing them is like comparing Salesforce CRM to a spreadsheet. Both track customers, but at entirely different scales with different needs.

When should you choose Sequenzy?

1. You're a SaaS Startup or SMB

At $1,250+/month plus $25,000+ implementation, SFMC requires significant budget and team. For a startup, that's $40,000+ before you send an email. Sequenzy at $19/month lets you focus on product-market fit.

2. You Just Need Email

SFMC's value is omnichannel - email, SMS, push, ads coordinated together. If you just need email that works, you're paying for capabilities you won't use. Sequenzy does email well without the overhead.

3. You Want to Start Today

SFMC implementations take 3-6 months with dedicated project teams. Strategy, data architecture, Journey Builder setup, training. Sequenzy is self-serve - sign up, connect Stripe, start sending in an hour.

4. You Want AI-Generated Content

Describe what you want ("a 5-email onboarding sequence for a SaaS project management tool") and our AI generates the emails. SFMC's Einstein optimizes timing and channels but doesn't write your content.

5. Stripe Is Your Source of Truth

If your SaaS runs on Stripe, Sequenzy's native integration syncs customer data, MRR, subscription status, and churn signals automatically. SFMC focuses on Salesforce data.

6. You're Not a Salesforce Shop

SFMC is most valuable when integrated with Salesforce CRM. If you use HubSpot, Pipedrive, or no CRM, SFMC's ecosystem advantage disappears. Sequenzy works independently.

When should you stick with Salesforce Marketing Cloud?

1. You Need Omnichannel Marketing

SFMC orchestrates email, SMS, mobile push, WhatsApp, advertising, and web personalization. Journey Builder coordinates messages across all channels. If your strategy requires multi-channel orchestration, SFMC delivers.

2. You're Enterprise Scale

SFMC handles billions of messages for the world's largest brands. Spotify, Adidas, Sony. If you have millions of customers with complex journeys, SFMC is built for that scale.

3. You're Deep in Salesforce

If you use Sales Cloud, Service Cloud, Commerce Cloud, SFMC integrates natively. One customer view across all Salesforce products. The ecosystem value compounds.

4. You Need SMS & Mobile Push

SFMC's Mobile Studio handles SMS, MMS, push notifications, and in-app messaging. If mobile messaging is core to your strategy, Sequenzy's email-only approach won't work.

5. You Run Multi-Channel Advertising

SFMC's Advertising Studio creates audiences for Facebook, Google, Twitter, and other ad platforms. Coordinate advertising with email and mobile messaging. Sequenzy doesn't touch advertising.

6. You Need Enterprise Compliance

SFMC has extensive certifications, security controls, custom SLAs, and dedicated support. If compliance requirements are stringent, Salesforce delivers enterprise-grade.

Honest Limitations of Sequenzy

  • Email only: No SMS, push notifications, or advertising.
  • No Journey Builder: Email sequences, not omnichannel journeys.
  • Not enterprise scale: Built for growing SaaS, not Fortune 500.
  • No Salesforce integration depth: Limited compared to SFMC native.
  • Simpler automation: No multi-channel orchestration.
  • Newer platform: Less track record than Salesforce.

Honest Limitations of Salesforce Marketing Cloud

  • Extremely expensive: $1,250+/month minimum, plus $25,000+ implementation.
  • Complex: 3-6 month implementations, steep learning curve.
  • Annual contracts: Multi-year commitments typical, no monthly option.
  • Sales-led: No self-serve, lengthy enterprise sales process.
  • Overkill for SMB: Most companies don't need Fortune 500 capabilities.
  • Fragmented products: Engagement, Account Engagement (Pardot), Growth/Advanced editions are different products with different pricing.

The Real Cost Comparison

Sequenzy year one:

  • Subscription: $588 (12 months × $49)
  • Implementation: $0 (self-serve)
  • Training: $0 (simple enough to learn)
  • Total: $588

SFMC year one (Growth Edition):

  • Subscription: $18,000 (12 months × $1,500)
  • Implementation: $25,000-50,000 typical
  • Training/Consulting: $5,000-20,000
  • Total: $48,000-88,000+

You could run Sequenzy for 80-150 years for SFMC's first year cost.

Who Actually Needs Salesforce Marketing Cloud?

SFMC makes sense when:

  • You have millions of customers across multiple channels
  • Omnichannel orchestration (email + SMS + push + ads) is required
  • You have marketing technology team to operate it
  • Budget is $50,000+/year for marketing technology
  • You're deep in the Salesforce ecosystem
  • Enterprise compliance is non-negotiable

If that's not you, simpler alternatives serve you better at a fraction of the cost.

Understanding SFMC's Product Fragmentation

Salesforce Marketing Cloud is actually multiple products:

  • Marketing Cloud Engagement (formerly Journey Builder, Email Studio, Mobile Studio): Campaign orchestration, email, mobile messaging
  • Marketing Cloud Account Engagement (formerly Pardot): B2B marketing automation
  • Marketing Cloud Growth/Advanced Edition: SMB-focused bundled offering
  • Marketing Cloud Personalization: Web personalization
  • Marketing Cloud Intelligence: Analytics and reporting

Each has different pricing, different capabilities, different implementations. The "Marketing Cloud" name covers a lot of territory.

Migration Reality

Companies typically move away from SFMC when:

  • They realize they're not using omnichannel capabilities
  • Implementation drags on with mounting costs
  • Marketing team can't operate the complexity
  • Simpler tools would accomplish their actual needs
  • They leave the Salesforce ecosystem

Contact exports are straightforward. Journey recreation is a project. Multi-channel campaigns don't translate to email-only. Plan for significant migration effort.

Use our email warmup calculator when transitioning, and check our SPF checker and DKIM checker to ensure your authentication is configured correctly.

Frequently Asked Questions

Yes, dramatically. Sequenzy is $19/month. SFMC starts at $1,250/month for Engagement or $1,500/month for Growth Edition, with annual contracts, plus $25,000+ in implementation costs. You could run Sequenzy for 25 months for one month of SFMC minimum.

SFMC is enterprise software for Fortune 500 companies. Omnichannel orchestration (email, SMS, push, ads), Journey Builder, Einstein AI, enterprise scale, Salesforce ecosystem integration. The price reflects enterprise needs and infrastructure.

For email marketing, possibly. For omnichannel marketing with SMS, push notifications, advertising, and Journey Builder, no. Sequenzy is focused email for SaaS. SFMC is enterprise omnichannel marketing. Different scales, different needs.

Yes, Einstein AI. It optimizes send times, engagement frequency, and channel selection. It also does predictive scoring and content recommendations. But Einstein doesn't generate email content like Sequenzy's AI does.

Plan for 3-6 months and $25,000-100,000+ in costs. You need strategy definition, data architecture, Journey Builder setup, channel configuration, integration work, and extensive training. Many companies use Salesforce partners.

Almost never. At $1,250+/month plus implementation, you need significant marketing budget and team. SFMC is built for enterprise. Most startups benefit from simpler tools until they have scale to justify SFMC complexity.

HubSpot Marketing Hub for general marketing. Sequenzy ($19/mo) for SaaS-specific email. Brevo ($25/mo) for budget with SMS. Customer.io for event-driven. These serve SMB without enterprise complexity.

Not natively. SFMC focuses on Salesforce ecosystem. You'd need custom development or Zapier for Stripe data. Sequenzy has native Stripe integration built for SaaS billing.

Yes for email contacts - export from SFMC and import to Sequenzy. Journeys, SMS campaigns, and Salesforce integrations won't transfer. Migrations typically happen when companies downsize from enterprise or find SFMC overkill.

Fortune 500 and large enterprises. Consumer brands like Spotify, Adidas, Sony. Companies with millions of customers across email, mobile, and advertising. Organizations with dedicated marketing technology teams.

Yes. SFMC has a steep learning curve. Most organizations need extensive training and often certified consultants. The platform is powerful but complex. Sequenzy is designed to be simple enough to use without training.

No. SFMC offers demos through Salesforce sales. You work with account executives to see demos and discuss pricing. No self-serve trial. The sales process can take months.

Complex: Growth Edition $1,500/mo, Advanced Edition $3,250/mo. Marketing Cloud Engagement (email/journeys) starts $1,250/mo for Professional, $4,200/mo for Corporate. Add credits for sends, SMS, push. Annual contracts required.

SFMC uses annual contracts. You can't cancel mid-contract without penalty. At renewal, provide notice per contract terms (typically 90+ days). Export your data before cancellation. Multiple products may have separate contracts.

SFMC annual contracts typically don't include refunds. Once signed, you're committed for the term. This is standard for enterprise software. Negotiate terms carefully before signing.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Looking for more Salesforce Marketing Cloud alternatives?

See our full list of 12 Salesforce Marketing Cloud alternatives ranked by use case.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com