SequenzyvsEmarsys

Emarsys Alternative for SaaS Email

Emarsys is SAP's enterprise marketing platform. Sequenzy is built for SaaS email.

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AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Emarsys is enterprise-only with custom pricing. Sequenzy starts at $19/month.

Emarsys
Custom

Enterprise pricing via SAP. Annual contracts required. Typically $1,000+/month.

  • Starting priceCustom (enterprise only)
  • Free tierNo
  • Pricing modelCustom enterprise quotes
  • Contract requiredAnnual contracts
  • Implementation costSignificant implementation fees
  • Multi-channel includedEmail, SMS, push, web
Sequenzy
$19/month

10k emails/month. Free trial available. All features included.

  • Starting price$19/month
  • Free tier100 subscribers
  • Pricing modelSubscriber-based, transparent
  • Contract requiredNo (month-to-month)
  • Implementation costSelf-serve, no fees
  • Multi-channel includedEmail only

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Emarsys
Where Sequenzy Wins
Pricing
From $19/month, transparent
Enterprise-only, custom quotes, $1,000+/month
Setup speed
Minutes to start sending
Weeks-to-months implementation
SaaS integration
Native Stripe integration
No SaaS-specific features
Self-serve
Sign up and start immediately
Sales process required
Transactional email
Built-in transactional API
Separate configuration
AI sequences
AI-generated email sequences
Pre-built industry strategies (not AI-generated)
Where Emarsys Wins
Industry strategies
Generic email automation
Pre-built strategies for retail, travel, e-commerce
Multi-channel
Email only
Email, SMS, push, web channel
SAP integration
No SAP integration
Native SAP Commerce and CX integration
Product recommendations
No product recommendations
AI-powered product recommendations (Predict)
Web personalization
No web personalization
Onsite personalization and web channel
Enterprise analytics
Standard email analytics
Advanced attribution and revenue analytics
Comparable Features
Email campaigns
Visual builder
Visual builder
Automation
Trigger-based sequences
Advanced automation workflows
Segmentation
Tag and attribute-based
Advanced behavioral segmentation
A/B testing
Subject line testing
Multi-variant testing

When should you choose Sequenzy?

Sequenzy is the better choice for SaaS companies:

  • SaaS founders who need email with Stripe integration, not enterprise retail marketing

  • Startups that can't afford $1,000+/month enterprise platforms

  • Teams wanting fast setup without months of implementation

  • Developers who want a simple transactional API alongside marketing

  • Companies needing transparent pricing without sales calls

When should you stick with Emarsys?

Emarsys is the better choice for enterprise B2C brands:

  • Enterprise retailers needing pre-built industry strategies

  • SAP ecosystem organizations wanting native Commerce integration

  • Brands needing cross-channel (email + SMS + push + web)

  • E-commerce companies wanting AI-powered product recommendations

  • Large teams with dedicated marketing operations resources

Honest Limitations of Sequenzy

  • No pre-built industry strategies for retail, travel, or e-commerce

  • Email only—no SMS, push notifications, or web personalization

  • No SAP or enterprise ecosystem integrations

  • No AI-powered product recommendations

  • Simpler analytics compared to enterprise platforms

Honest Limitations of Emarsys

  • Extremely expensive—$1,000+/month with annual contracts

  • Months-long implementation process

  • SAP sales process can be slow and complex

  • Overkill for SaaS companies or small businesses

  • No native SaaS or Stripe integration

  • Vendor lock-in to SAP ecosystem

Frequently Asked Questions

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com