Zoho CampaignsvsOmnisend

Zoho Campaigns vs Omnisend

Budget ecosystem vs e-commerce multichannel

TL;DR

Zoho Campaigns is affordable general email marketing, best for Zoho ecosystem users. Omnisend is built for e-commerce with email, SMS, and push notifications. Choose Zoho for budget and CRM integration, Omnisend for online stores needing multichannel.

Key Differences

The main things that set these tools apart

Target Market

Zoho Campaigns is for general small business email marketing. Omnisend is specifically for e-commerce stores. They solve different problems.

Multichannel
Omnisend wins

Omnisend includes email, SMS, and push notifications in one platform. Zoho is email only. For multichannel e-commerce marketing, Omnisend is more complete.

Price
Zoho Campaigns wins

Zoho is $35/month at 10k contacts. Omnisend is $59/month. If you don't need e-commerce features, Zoho is significantly better value.

Ecosystem Integration

Zoho Campaigns integrates seamlessly with Zoho CRM and other Zoho products. Omnisend focuses on e-commerce platform integrations. Different strengths for different needs.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$35/month

Standard plan, Zoho ecosystem included

Visit Zoho Campaigns
Omnisend
$59/month

Standard plan, email + SMS credits

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration included

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
Omnisend
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
WooCommerce integration
Basic
Deep native
Abandoned cart
Limited
Advanced
Product recommendations
Browse abandonment
Channels
Email marketing
SMS marketing
Built-in
Push notifications
Built-in
Transactional email
Limited
E-commerce focused
Integrations
Zoho CRM
Native, deep
Third-party
Zoho ecosystem
Full access
E-commerce platforms
Basic
Excellent
Stripe
Native
Pricing
Cost at 10k contacts
$35/mo
$59/mo
$49/mo
Free plan
2,000 contacts
250 contacts, 500 emails
14-day trial
SMS included
Credits included

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Non-e-commerce businesses
  • Companies using Zoho CRM
  • Budget-conscious small businesses
  • Teams wanting CRM-email integration
Choose Omnisend if you...
  • Shopify and WooCommerce stores
  • E-commerce needing SMS
  • Online stores wanting multichannel
  • Businesses focused on cart recovery
Choose Sequenzy if you...
  • SaaS companies on Stripe
  • Founders wanting subscription automation
  • Teams needing transactional and marketing email
  • Software businesses, not retail

When to Consider Sequenzy Instead

Built for SaaS, Not Retail

Omnisend understands shopping carts. Zoho is general-purpose. Sequenzy understands subscriptions with native Stripe integration for trials, upgrades, and churn prevention.

Simpler Than Omnisend

If you don't run an online store, Omnisend's e-commerce features are overhead. Sequenzy is focused on what SaaS companies actually need.

Better Price for Software Companies

At $49/month for 10k contacts, Sequenzy costs less than Omnisend without paying for e-commerce features you won't use.

Try Sequenzy Free

Overview

Zoho Campaigns and Omnisend serve completely different markets. Zoho is affordable general email marketing that shines within the Zoho ecosystem. Omnisend is a multichannel e-commerce platform with email, SMS, and push notifications. Your business type determines the right choice.

The Channel Difference

Omnisend is truly multichannel. Email, SMS, and web push notifications work together in automated workflows. You can send an abandoned cart email, follow up with SMS if unopened, and trigger a push notification. All from one platform.

Zoho Campaigns is email only. For SMS or push, you'd need additional tools and integrations.

E-commerce: Omnisend's Territory

If you run a Shopify or WooCommerce store, Omnisend is the better choice. The integrations are deep with product catalogs, purchase history, browse behavior, and abandoned cart tracking all syncing automatically.

Zoho has basic e-commerce plugins but nothing comparable to Omnisend's depth. You can send campaigns to store customers, but you won't get sophisticated e-commerce automation.

Price Comparison

At 10,000 contacts, Zoho costs $35/month. Omnisend costs $59/month. The $24 difference reflects Omnisend's multichannel features and e-commerce focus.

If you don't run an online store, that $24/month is paying for features you won't use. Zoho is better value for general email marketing.

Zoho Ecosystem Value

If you use Zoho CRM, Zoho Desk, or other Zoho products, Zoho Campaigns becomes more valuable. Contact syncing is automatic. Data flows between systems without configuration.

Omnisend doesn't integrate with Zoho natively. It's focused on e-commerce platforms, not CRM systems.

For SaaS Companies

Neither Zoho nor Omnisend is built for SaaS. Zoho is general-purpose, Omnisend understands shopping carts but not subscriptions.

If you're building a SaaS product on Stripe, consider Sequenzy. Native Stripe integration enables automation based on trial endings, payment failures, and subscription changes. Transactional and marketing emails work from one platform at $49/month for 10k contacts.

Frequently Asked Questions

Yes. For e-commerce stores, Omnisend's abandoned cart recovery, SMS marketing, and deep Shopify integration justify the higher price. The features directly increase revenue.

No, Zoho Campaigns is email only. For SMS marketing, you'd need a separate tool or a different platform like Omnisend.

Omnisend, easily. The Shopify integration is deep with product syncing, purchase triggers, and browse abandonment. Zoho's Shopify connection is surface-level.

Yes, but it's limited to 250 contacts and 500 emails/month. Zoho's free plan covers 2,000 contacts, which is more useful for testing.

You can, but you'll miss most of what makes Omnisend valuable. Without e-commerce data, you're paying for features you can't use.

No, Zoho is email only. Omnisend includes web push notifications on all plans.

Export contacts from Zoho Campaigns as CSV. Import to Omnisend and map fields. Connect your e-commerce store. Recreate automations using Omnisend's e-commerce triggers. Update forms.

Omnisend has more powerful e-commerce automation with purchase triggers, browse abandonment, and product recommendations. Zoho's automation is solid for general marketing.

Basic functionality with e-commerce plugins, but nothing like Omnisend's specialized abandoned cart flows with product images and dynamic content.

Neither is built for SaaS. Zoho is general-purpose, Omnisend is e-commerce focused. For subscription businesses, consider Sequenzy with native Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com