Overview

Zoho Campaigns and Moosend both offer affordable email marketing for small businesses. The pricing is nearly identical: $35/month vs $32/month at 10k contacts. The choice comes down to whether you value Zoho's ecosystem integration or Moosend's standalone simplicity.

Price: Basically the Same

At 10,000 contacts, Zoho costs $35/month and Moosend costs $32/month. This $3 difference won't influence your decision. Both are budget-friendly compared to platforms like Mailchimp or ActiveCampaign.

The real pricing difference is the free tier. Zoho offers a free plan with 2,000 contacts. Moosend only has a 30-day trial. For very small businesses or those testing email marketing, Zoho's free plan is more generous.

Interface and Ease of Use

Moosend has the edge here. The interface is cleaner and more modern. The email editor is particularly smooth with a better drag-and-drop experience.

Zoho's interface is functional but feels more enterprise-focused. It works, but Moosend is more pleasant to use day-to-day.

The Ecosystem Question

If you use Zoho CRM, Zoho Desk, or other Zoho products, Zoho Campaigns is the obvious choice. Everything syncs automatically. Contacts flow between CRM and email campaigns without configuration.

Moosend stands alone. It connects to other tools through integrations, but nothing as seamless as Zoho's native connections.

Features Comparison

Both offer the basics well: email campaigns, automation workflows, landing pages, sign-up forms, and A/B testing. Neither has advanced features like predictive analytics or AI content generation.

Moosend has slightly better e-commerce integrations with Shopify and WooCommerce plugins. Zoho's e-commerce support is more basic.

For SaaS Companies

Neither Zoho nor Moosend is built for SaaS businesses. They're general email marketing tools without subscription awareness.

If you're running a SaaS product on Stripe, consider Sequenzy. Native Stripe integration enables automation based on trials, upgrades, and churn. AI sequences help you create email content faster. Both transactional and marketing emails work from one platform.