Overview

SendX and Mailchimp represent different approaches to email marketing. SendX focuses on affordable, unlimited email sends for SMBs. Mailchimp is a comprehensive marketing platform used by millions worldwide.

The core tradeoff: cost vs. capabilities. See our SendX comparison and Mailchimp comparison for individual deep dives.

The Price Difference

At 10,000 subscribers:

• SendX: $59.99/month (monthly) or ~$45/month (annual)
• Mailchimp: $110-135/month (Essentials or Standard)

SendX is roughly 50-60% cheaper. But the comparison isn't straightforward—Mailchimp includes features SendX doesn't have.

When SendX Wins

Pure Budget Optimization

If email marketing is a cost center you want to minimize, SendX delivers core functionality at the lowest cost. Unlimited sends mean predictable expenses regardless of email volume.

High Volume Senders

SendX's unlimited sends matter if you email your list frequently. Mailchimp limits sends to 10-12x your subscriber count on paid plans. For daily or twice-daily senders, SendX removes the ceiling.

Simplicity Over Features

SendX does email marketing without the complexity of Mailchimp's expanded suite. If you don't need landing pages, CRM, social ads, or website building, why pay for them?

When Mailchimp Wins

Comprehensive Marketing

Mailchimp is an all-in-one platform: email, landing pages, websites, social ads, customer journeys, CRM. If you want everything in one place, Mailchimp delivers.

Integration Ecosystem

300+ integrations mean Mailchimp connects to virtually any marketing tool. Your CRM, your e-commerce platform, your analytics—Mailchimp has a native integration. SendX's ~50 integrations pale in comparison.

Brand Trust

When stakeholders ask what you're using for email, "Mailchimp" is immediately understood. It's the default choice many businesses trust without research.

Advanced Automation

Mailchimp's customer journeys are more sophisticated than SendX's automation. Complex branching, multivariate testing, and behavioral triggers are more developed.

For SaaS Companies

Neither platform is built for subscription businesses. Both lack:

• Native Stripe integration (Zapier workarounds required)
• MRR/LTV segmentation
• Subscription-aware automation
• Trial conversion triggers
• Churn prevention workflows

If you run a SaaS, consider Sequenzy for Stripe integration, AI email generation, and unified transactional + marketing at $49/month for 10,000 subscribers (120k emails).

The Verdict

Choose SendX if budget is primary, you need unlimited sends, and Mailchimp's extra features would go unused.

Choose Mailchimp if you need a comprehensive marketing platform, deep integrations matter, or brand recognition is important for stakeholders.

Choose Sequenzy if you run a SaaS and need subscription-aware automation with native Stripe integration.

For other budget alternatives, see our Mailchimp alternatives guide or SendX alternatives. Use our email calculator to estimate costs.