Overview
SendX and Flodesk represent different email marketing philosophies. SendX prioritizes functionality and budget pricing. Flodesk prioritizes stunning visual design with revolutionary flat pricing.
See our SendX comparison and Flodesk comparison for individual deep dives.
The Pricing Revolution
Flodesk charges flat $38/month regardless of list size. No subscriber limits. No tier upgrades.
At 10,000 subscribers:
- SendX: $59.99/month
- Flodesk: $38/month
At 50,000 subscribers:
- SendX: ~$149/month
- Flodesk: $38/month
For large lists, Flodesk's model is dramatically cheaper. This is revolutionary in an industry that charges per subscriber.
Flodesk's Design Advantage
Flodesk templates are stunning. Modern, Instagram-worthy, professional. They look like they were designed by a top agency.
SendX templates are functional but dated. They work, but they don't impress.
For visual-first businesses—coaches, photographers, lifestyle brands—Flodesk's design quality can be worth the platform choice alone.
SendX's Feature Advantage
Better Automation
SendX has visual automation workflows with conditions, branching, and triggers. Flodesk automation is basic—simple sequences only.
For complex customer journeys, SendX is more capable.
More Segmentation
SendX offers better segmentation tools. Tags, lists, conditions. Flodesk segmentation is limited.
Browser Push
SendX includes web push notifications. Flodesk is email only.
More Templates
64 templates vs ~30. If you want variety (even if dated), SendX offers more.
Who Wins?
This is genuinely a tradeoff:
Choose Flodesk if visual design matters to your brand and your needs are simple. The flat pricing and beautiful templates are compelling for creators and visual businesses.
Choose SendX if you need better automation, segmentation, or have a smaller list where per-subscriber pricing is competitive.
For SaaS Companies
Neither platform is built for subscription businesses:
- Both lack native Stripe integration
- No MRR or subscription segmentation
- Flodesk targets visual-first creators, not software companies
For SaaS-specific features, Sequenzy offers Stripe integration, AI sequences, and subscription lifecycle automation at $49/month for 10,000 subscribers (120k emails).
The Verdict
Choose Flodesk if you're a visual-first brand (coach, creator, photographer) who values beautiful design and has simple email needs. Flat pricing is unbeatable at scale.
Choose SendX if you need better automation, more segmentation, or your brand doesn't require stunning visuals. More capability at the cost of aesthetics.
Choose Sequenzy if you run a SaaS and need subscription-aware automation with native Stripe integration.
For more options, see Flodesk alternatives or SendX alternatives.