SendervsMoosend

Sender vs Moosend

Generous free tier with SMS vs Sitecore-backed platform

TL;DR

Sender offers a better free tier (2,500 vs 1,000 subscribers) and includes SMS marketing. Moosend is owned by Sitecore with slightly cheaper paid plans. Both are solid budget options. Choose Sender for free tier and SMS. Choose Moosend for established backing and landing pages.

Key Differences

The main things that set these tools apart

Free Tier
Sender wins

Sender offers 2,500 subscribers and 15,000 emails free. Moosend only offers a 30-day trial with no ongoing free plan. For testing or small projects, Sender's free tier is much more useful.

SMS Marketing
Sender wins

Sender includes native SMS marketing. Moosend does not offer SMS. For email + SMS from one platform, Sender is the only option between these two.

Paid Plan Pricing
Moosend wins

Moosend is cheaper at 10k subscribers ($32 vs ~$50). For paid plans, Moosend offers better value on base email features.

Platform Backing
Moosend wins

Moosend is owned by Sitecore, a large enterprise software company. This provides stability and continued development. Sender is independent.

Template Volume
Sender wins

Sender has 1600+ templates. Moosend has a good selection but smaller. For template variety, Sender offers more starting points.

E-commerce
Sender wins

Sender has better e-commerce integrations with Shopify and WooCommerce. Moosend has basic e-commerce. For online stores, Sender is more capable.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Standard plan, email + SMS, 1600+ templates.

Visit Sender
Moosend
$32/month

Pro plan, automation and landing pages included.

Visit Moosend
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Moosend
Sequenzy
Pricing & Free Tier
Free Plan Subscribers
2,500 subscribers
30-day trial only
14-day trial
Free Plan Emails
15,000/month
Trial only
Trial only
10k Contacts Cost
~$50/month
$32/month
$49/month
Platform Stability
Independent
Owned by Sitecore
Independent
Email Features
Template Library
1600+ templates
Good variety
Component library
Email Builder
Drag-and-drop
Good
Visual builder
A/B Testing
Landing Pages
Included
Marketing Channels
SMS Marketing
Built-in
Pop-ups & Forms
Subscription Forms
Automation
Automation Workflows
Good
Good, visual builder
SaaS-focused
Drip Sequences
Conditional Logic
Good
Basic
Pre-built Templates
SaaS templates
E-commerce
Shopify Integration
Basic
WooCommerce
Basic
Abandoned Cart
Basic
Product Recommendations
Basic
Basic
SaaS Features
Stripe Integration
Native OAuth
Subscription Events
Native

Best For

When to choose each tool

Choose Sender if you...
  • Teams needing free tier for testing
  • Businesses wanting email + SMS together
  • E-commerce stores on budgets
  • Companies wanting lots of templates
  • Startups needing generous free plan
Choose Moosend if you...
  • Budget-focused paid users
  • Teams wanting enterprise backing
  • Businesses comfortable with trials
  • Companies prioritizing low monthly costs
  • Organizations valuing platform stability
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Subscription businesses on Stripe
  • Software companies needing unified email
  • Teams seeking modern SaaS automation

When to Consider Sequenzy Instead

SaaS-Specific Focus

Neither Sender nor Moosend has native Stripe integration. Sequenzy is built for SaaS with subscription lifecycle automation and MRR tracking.

Middle Ground Pricing

At $49/month for 10k subscribers, Sequenzy costs between Moosend ($32) and Sender (~$50) with SaaS-specific features neither offers.

Unified Transactional + Marketing

Both platforms focus on marketing email. Sequenzy includes transactional email for software businesses without needing separate services.

Try Sequenzy Free

Overview

Sender and Moosend are both budget-friendly email marketing platforms. Sender has a better free tier and includes SMS. Moosend is cheaper on paid plans and backed by Sitecore. See our Moosend comparison for context.

Free Tier vs Trial

Sender offers an ongoing free plan with 2,500 subscribers and 15,000 emails monthly. Moosend only offers a 30-day trial with no permanent free tier. For long-term testing or small projects, Sender's free plan is far more useful.

Paid Plan Pricing

At 10k subscribers, Moosend costs $32/month vs Sender's ~$50/month. For paid users, Moosend is notably cheaper. However, Sender includes SMS which Moosend does not.

SMS Marketing

Sender includes native SMS marketing in its platform. Moosend does not offer SMS at all. If you need email + SMS from one platform, Sender is the only option between these two.

Platform Backing

Moosend is owned by Sitecore, a large enterprise software company. This provides stability, continued investment, and enterprise-grade infrastructure. Sender is independent with its own growth trajectory.

Template Libraries

Sender has 1600+ templates - a significantly larger library. Moosend has a good selection but smaller. For variety in design starting points, Sender offers more options.

E-commerce Capabilities

Sender has better e-commerce integrations with Shopify and WooCommerce. Abandoned cart, product blocks, and e-commerce automation are more developed. Moosend has basic e-commerce but less depth.

Automation Comparison

Both platforms offer good visual automation builders with drag-and-drop workflows. Sender has slightly better conditional logic. Moosend has solid pre-built recipes. For most use cases, both handle automation well.

The Tradeoff

Sender: Better free tier, SMS included, more templates, better e-commerce, higher paid price. Moosend: Cheaper paid plans, enterprise backing, no free tier, no SMS.

Choose based on whether free tier and SMS matter more than lower monthly costs.

For SaaS Companies

Neither platform is built for SaaS specifically. Both lack native Stripe integration. Sequenzy offers Stripe integration with subscription-aware automation at pricing between these two for software businesses.

Making the Choice

Choose Sender for the generous free tier, SMS marketing, and e-commerce depth. Choose Moosend for lower paid pricing and Sitecore backing. Both are solid budget platforms with different strengths.

Frequently Asked Questions

No. Moosend only offers a 30-day free trial. Sender has an ongoing free plan with 2,500 subscribers and 15,000 emails monthly. For long-term free usage, Sender wins.

Moosend does not include SMS and has been focused on efficient operations. Sender's higher price reflects SMS inclusion and more templates. Different feature sets justify different prices.

Yes. Sitecore is a large enterprise software company. Moosend being owned by Sitecore provides stability, continued development, and enterprise-grade infrastructure.

Sender has 1600+ templates - significantly more than Moosend. For template variety and starting point options, Sender offers more.

No. Moosend does not offer SMS marketing. Sender includes native SMS. For email + SMS needs, Sender is the choice.

Sender has better e-commerce integrations with Shopify and WooCommerce including abandoned cart automation. Moosend has basic e-commerce features. For online stores, Sender is more capable.

Yes. Sender has been around since 2012 and powers email for over 180,000 businesses. It has good deliverability and uptime for a budget platform.

Both have good visual automation builders. Sender has slightly better conditional logic. Moosend has solid pre-built automation recipes. They are comparable for most use cases.

Export subscribers from Moosend. Import into Sender. Rebuild automations - Sender offers similar capabilities. Take advantage of SMS and more templates. Note that paid pricing will be higher.

Export subscribers from Sender. Sign up for Moosend trial, then paid plan. Import subscribers. Rebuild automations. Note that SMS will not be available and template selection is smaller. Enjoy lower monthly costs.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com