SendervsFlodesk

Sender vs Flodesk

Feature-rich value vs beautiful simplicity

TL;DR

Sender (~$50/mo at 10k) offers more features including SMS marketing, 1600+ templates, and e-commerce integrations at a lower price. Flodesk ($79/mo at 10k) focuses on stunning email design and simplicity for creators. Choose Sender for value and features. Choose Flodesk for beautiful design and ease of use.

Key Differences

The main things that set these tools apart

Price-to-Features
Sender wins

Sender costs ~$50/month at 10k subscribers vs Flodesk's $79/month. Sender includes SMS marketing, more automation features, and e-commerce integrations. Flodesk focuses narrowly on email. For feature value, Sender wins.

Design Quality
Flodesk wins

Flodesk templates are stunning - modern, aesthetic, design-forward. Many consider them the most beautiful in the industry. Sender has more templates (1600+) but they're more functional than artistic. For visual appeal, Flodesk wins.

SMS Marketing
Sender wins

Sender includes SMS marketing in their plans. Flodesk doesn't offer SMS at all. For omnichannel marketing, Sender is the only choice between these two.

Ease of Use
Flodesk wins

Flodesk is deliberately simple - fewer features, cleaner interface, faster to learn. Sender has more features which means more to navigate. For beginners wanting simplicity, Flodesk is easier.

E-commerce Support
Sender wins

Sender integrates with Shopify and WooCommerce for physical and digital products. Flodesk only supports digital product sales through Flodesk Checkout. For online stores, Sender is more capable.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Pro plan with SMS, automation, all features

Visit Sender
Flodesk
$79/month

Pro plan, all features, no branding

Visit Flodesk
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Flodesk
Sequenzy
Email Design
Template quality
1600+ templates
Stunning, design-forward
Clean, functional
Email builder
Good, functional
Intuitive, beautiful
Simple
Design flexibility
More options
Curated simplicity
Basic
Mobile responsive
Marketing Features
SMS marketing
Included
E-commerce integrations
Shopify, WooCommerce
Digital products only
Visual automation
Yes, simple
Segmentation
Good
Basic
Event-based
A/B testing
Limited
Platform & Value
Free plan
2,500 subs, 15k emails
14-day trial
Price at 10k
~$50/mo
$79/mo
$49/mo
Learning curve
Moderate
Very easy
Easy
Landing pages
Yes, beautiful
E-commerce
Shopify integration
WooCommerce integration
Physical products
Digital products
Flodesk Checkout

Best For

When to choose each tool

Choose Sender if you...
  • Budget-conscious businesses
  • E-commerce stores needing Shopify/WooCommerce
  • Teams wanting SMS marketing
  • Businesses needing more automation features
  • Those prioritizing value over design
Choose Flodesk if you...
  • Creators prioritizing beautiful design
  • Coaches and solopreneurs
  • Teams wanting simplicity
  • Digital product sellers
  • Those who value aesthetics over features
Choose Sequenzy if you...
  • SaaS companies (not creators)
  • Stripe-integrated subscription businesses
  • Software companies needing behavioral automation
  • Teams wanting unified transactional + marketing

When to Consider Sequenzy Instead

For SaaS, Not Creators

Sequenzy is built for SaaS companies with Stripe integration, not creators or e-commerce. If you're building software with subscriptions, Sequenzy fits better than either Sender or Flodesk.

Similar Pricing to Sender

At $49/month for 10k contacts, Sequenzy matches Sender's value but with SaaS-specific features instead of e-commerce or creator features.

Event-Based Automation

Neither Sender nor Flodesk excels at behavioral automation based on app events. Sequenzy is built for product-led growth with event triggers.

Try Sequenzy Free

Overview

Sender and Flodesk take opposite approaches to email marketing. Sender packs in features - SMS, e-commerce integrations, 1600+ templates - at budget pricing. Flodesk focuses on beautiful design and simplicity, deliberately offering fewer features but making them stunning.

Price Comparison

At 10,000 subscribers, Sender costs ~$50/month vs Flodesk's $79/month. Sender includes SMS marketing at that price; Flodesk doesn't offer SMS. Sender's free tier (2,500 subscribers, 15k emails) is also more generous than Flodesk's trial-only approach.

Where Flodesk Excels

Design quality is Flodesk's superpower. Templates are stunning - modern, aesthetic, design-forward. Many consider them the most beautiful in the industry. The builder is intuitive with gorgeous results. For creators who want their emails to feel like art, Flodesk delivers.

Simplicity is the other strength. Fewer features means faster learning, cleaner interface, and less decision fatigue. Flodesk is deliberately simple, which appeals to solopreneurs and coaches who want emails that look great without complexity.

Where Sender Excels

Value and features. SMS marketing is included - Flodesk doesn't offer it. E-commerce integrations with Shopify and WooCommerce support physical products - Flodesk only handles digital products through their own checkout. 1600+ templates give more starting points. Segmentation and automation are more capable.

At ~$50/month vs $79/month, Sender costs about 35% less while offering significantly more functionality.

For E-commerce

Sender is the clear choice for online stores. Shopify and WooCommerce integrations, abandoned cart flows, SMS marketing for order updates. Flodesk works for digital product creators but doesn't support physical e-commerce.

For SaaS Companies

Neither platform is built for SaaS. Sender focuses on e-commerce and general marketing. Flodesk focuses on creators. For subscription businesses needing Stripe integration and behavioral automation, consider Sequenzy.

Making the Choice

Choose Sender for value, SMS marketing, and e-commerce integrations - more features at a lower price. Choose Flodesk for stunning email design and intentional simplicity - beautiful results without feature overload.

Frequently Asked Questions

No. Flodesk doesn't offer SMS marketing. If you need SMS, choose Sender which includes it, or look at other platforms like Brevo or Klaviyo.

Flodesk is easier. It's deliberately simple with fewer features and a cleaner interface. Sender has more features which requires more learning time.

Flodesk templates are more beautiful - stunning, modern, design-forward. Sender has more templates (1600+) but they're more functional than artistic. It's quality vs quantity.

Digital products only through Flodesk Checkout. For physical products or Shopify/WooCommerce integration, choose Sender.

Yes. Sender's free plan includes 2,500 subscribers and 15,000 emails/month. Flodesk has no free tier - only a trial.

Yes. As of December 2025, Flodesk moved to subscriber-based pricing for new customers. The unlimited flat-rate plan is only for grandfathered users.

Sender. It integrates with Shopify and WooCommerce for physical and digital products. Flodesk only supports digital product sales through their own checkout.

Export your subscribers from Flodesk. Import into Sender and map fields. Rebuild email templates - you'll have more options but different aesthetics. Recreate automations in Sender's workflow builder. You'll gain SMS, e-commerce integrations, and save about 35% monthly.

Export your subscribers from Sender. Import into Flodesk. Rebuild templates using Flodesk's beautiful designs - the aesthetic change is significant. Recreate automations using Flodesk's simpler workflow builder. Note that SMS, Shopify/WooCommerce integrations, and some automation features won't be available.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com