OmnisendvsMailerLite

Omnisend vs MailerLite

E-commerce specialized vs budget friendly

TL;DR

Omnisend is built for e-commerce with Shopify integration, SMS, and product recommendations. MailerLite is a budget-friendly general email platform with excellent value. Choose Omnisend for e-commerce stores, MailerLite for newsletters and general marketing.

Key Differences

The main things that set these tools apart

E-commerce Specialization
Omnisend wins

Omnisend is built specifically for e-commerce with deep Shopify/WooCommerce integration, product recommendations, and shopping behavior triggers. MailerLite has basic e-commerce integrations but lacks specialized features.

Pricing
MailerLite wins

MailerLite costs $73/month at 10k contacts vs Omnisend's $132/month. That is 45% less for MailerLite. The free tier is also more generous at 1,000 subscribers vs 250.

Omnichannel Features
Omnisend wins

Omnisend includes SMS and web push notifications. MailerLite is email only. For multi-channel marketing, Omnisend is more capable.

Landing Pages and Websites
MailerLite wins

MailerLite includes a website builder and landing page creator. Omnisend has basic forms but lacks website building. For content creators, MailerLite offers more value.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, 120k emails/month

Visit Omnisend
MailerLite
$73/month

Growing Business plan, unlimited emails

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
MailerLite
Sequenzy
E-commerce Features
Shopify integration
Deep, native
Basic
WooCommerce integration
Native
Basic
Abandoned cart
Built-in, optimized
Via automation
Product recommendations
Built-in
Back-in-stock alerts
Channels
Email marketing
SMS marketing
Native, credits
Push notifications
Web push included
Landing pages
Basic
Good, included
Automation
Visual automation
Good
Good
Pre-built workflows
E-commerce focused
General templates
SaaS templates
Conditional logic
Good
Good
A/B testing
Pricing & Value
Free plan
250 contacts, 500 emails
1,000 subscribers, 12k emails
14-day trial
Price at 10k contacts
$132/month
$73/month
$49/month
Unlimited emails
Pro plan ($225+)
Growing Business ($73)
Pro plan
Website builder

Best For

When to choose each tool

Choose Omnisend if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses needing SMS and push notifications
  • Stores wanting product recommendations
  • E-commerce focused automation
  • Merchants with larger marketing budgets
Choose MailerLite if you...
  • Newsletters and content creators
  • Budget-conscious businesses
  • General email marketing needs
  • Small businesses starting out
  • Teams wanting landing pages included
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing subscription automation
  • Teams wanting unified transactional and marketing

When to Consider Sequenzy Instead

SaaS-Specific Features

Neither Omnisend nor MailerLite understands SaaS. Sequenzy integrates with Stripe for subscription-aware automation, trial management, and churn prevention.

Better SaaS Value

At $49/month for 10k subscribers, Sequenzy costs less than both while offering SaaS-specific features neither platform has.

Unified Email Platform

Sequenzy handles transactional and marketing email together. MailerLite lacks transactional. Omnisend has limited transactional capabilities.

Try Sequenzy Free

Overview

Omnisend and MailerLite serve different markets. Omnisend specializes in e-commerce with deep Shopify integration, SMS marketing, and product recommendations. MailerLite is a budget-friendly general email platform popular with newsletters, creators, and small businesses.

The choice depends on whether you run an e-commerce store or need general email marketing.

E-commerce vs General Email

Omnisend is built for online stores. Product pickers, abandoned cart flows, back-in-stock alerts, and shopping behavior triggers work out of the box. The Shopify and WooCommerce integrations are deep and well-maintained.

MailerLite can connect to e-commerce platforms, but it is not specialized. You get basic subscriber sync and purchase data, not the optimized e-commerce features Omnisend offers.

Pricing Comparison

The pricing gap is substantial. At 10,000 subscribers, MailerLite costs $73/month compared to Omnisend's $132/month. That is 45% less.

MailerLite's free tier is also more generous. 1,000 subscribers with 12,000 emails monthly vs Omnisend's 250 contacts and 500 emails. For bootstrapped businesses starting out, MailerLite is more accessible.

Channel Coverage

Omnisend includes SMS and web push notifications alongside email. You can run omnichannel campaigns from one dashboard with unified reporting.

MailerLite focuses on email only. No SMS, no push notifications. If you need multi-channel marketing, Omnisend is the choice. If email is enough, MailerLite saves money.

Features Comparison

For automation, both platforms offer visual builders with conditional logic and A/B testing. Omnisend's templates are e-commerce optimized. MailerLite's are more general purpose.

MailerLite includes landing pages and a website builder. This makes it valuable for creators and content marketers who need more than just email. Omnisend has forms and pop-ups but no website building.

When Each Platform Shines

Choose Omnisend when: You run an e-commerce store on Shopify or WooCommerce. SMS and push notifications matter. You want e-commerce optimized automation with product recommendations.

Choose MailerLite when: Budget is a priority. You run a newsletter or general marketing. Landing pages and website builder add value. E-commerce specialization is not needed.

For SaaS Companies

Neither platform is built for SaaS. Omnisend is e-commerce only. MailerLite is general purpose but lacks SaaS features. For Stripe integration and subscription-aware automation, consider Sequenzy at $49/month.

Frequently Asked Questions

For e-commerce stores, yes. The deep Shopify integration, product recommendations, SMS, and push notifications justify the price. For general email marketing or newsletters, MailerLite offers better value.

It can work for basic needs. You can connect Shopify and build automation. But MailerLite lacks product recommendations, back-in-stock alerts, and e-commerce optimized features that Omnisend has built-in.

No, MailerLite is email only. Omnisend includes native SMS marketing with credit-based pricing. If SMS matters, Omnisend is the choice.

MailerLite has a significantly better free plan. 1,000 subscribers and 12,000 emails monthly vs Omnisend's 250 contacts and 500 emails. For bootstrapped businesses, MailerLite wins.

Omnisend has basic forms and pop-ups, but not full landing pages. MailerLite includes a landing page builder and even a website builder in their plans.

Both have good visual automation builders. Omnisend's automation is optimized for e-commerce workflows. MailerLite's is more general purpose. Neither is as deep as ActiveCampaign or Drip.

At 10k subscribers, you save about $59/month with MailerLite. That is $708/year. Significant for small businesses. For e-commerce stores using the features, Omnisend can pay for itself in recovered carts.

Both are known for good user experience. MailerLite is slightly simpler. Omnisend has more features but keeps them organized well.

Export contacts from Omnisend with tags and custom fields. Import into MailerLite with field mapping. Rebuild automations using MailerLite's visual builder. Note that you will lose SMS, push notifications, and e-commerce specific features like product recommendations.

Export subscribers from MailerLite. Import into Omnisend and map fields. Connect your Shopify or WooCommerce store. Rebuild automations with Omnisend's e-commerce templates. You will gain SMS, push notifications, and e-commerce optimized features.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com