OmnisendvsConvertKit

Omnisend vs ConvertKit

E-commerce omnichannel vs creator platform

TL;DR

Omnisend is built for e-commerce with abandoned cart flows, SMS, and push notifications. ConvertKit is for creators with paid newsletters and digital product sales. E-commerce stores should use Omnisend. Content creators should use ConvertKit.

Key Differences

The main things that set these tools apart

Target Audience

Omnisend is for e-commerce selling physical products. ConvertKit is for creators and bloggers. Fundamentally different audiences.

Omnichannel
Omnisend wins

Omnisend includes email, SMS, and push. ConvertKit is email only. For multi-channel, Omnisend wins.

Creator Monetization
ConvertKit wins

ConvertKit has paid newsletters, digital product sales, and tip jars. Omnisend doesn't support creator use cases.

E-commerce Automation
Omnisend wins

Omnisend has abandoned cart, browse abandonment, and post-purchase flows. ConvertKit lacks these.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, 120k emails/month, SMS extra.

Visit Omnisend
ConvertKit
$119/month

Creator Pro plan with advanced features.

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
ConvertKit
Sequenzy
E-commerce Features
Shopify integration
Native, deep
Basic via integrations
Abandoned cart
Built-in
Via third-party
Browse abandonment
Revenue tracking
Per-campaign
Basic
Stripe-based
Creator Features
Landing pages
Pop-ups only
Full builder
Paid newsletters
Built-in
Digital product sales
Commerce features
Creator network
Recommendation engine
Omnichannel
SMS marketing
Native
Push notifications
Web push
Automation
Visual automation
Good
Good
A/B testing
Subject lines only

Best For

When to choose each tool

Choose Omnisend if you...
  • E-commerce stores on Shopify
  • Online retailers wanting SMS
  • Businesses needing abandoned cart
  • Stores tracking revenue per campaign
Choose ConvertKit if you...
  • Bloggers and content creators
  • Newsletter writers
  • Course creators
  • Creators selling digital products
Choose Sequenzy if you...
  • SaaS companies
  • Founders building on Stripe
  • Software businesses
  • Teams wanting subscription automation

When to Consider Sequenzy Instead

SaaS Focus

Sequenzy is built for SaaS. If you sell products online, use Omnisend. If you're a creator, use ConvertKit. If you build software, Sequenzy is for you.

Stripe Integration

Sequenzy's native Stripe integration enables subscription-aware automation - trial expiry, plan changes, churn prevention.

Try Sequenzy Free

Overview

Omnisend and ConvertKit serve completely different audiences. Omnisend is for e-commerce businesses. ConvertKit is for content creators.

Different Business Models

Omnisend is built for businesses selling physical products. Abandoned carts, browse abandonment, product recommendations. ConvertKit is built for creators making money from content. Landing pages, paid newsletters, digital product sales.

E-commerce Capabilities

For e-commerce, Omnisend is superior. Shopify and WooCommerce integrations sync customer data, purchase history, and browsing behavior. Pre-built automation for cart recovery and post-purchase are ready to deploy.

Creator Features

For creators, ConvertKit is purpose-built. Landing pages, paid newsletters, digital product sales, creator recommendation network. Omnisend doesn't have these features.

Omnichannel Marketing

Omnisend offers email, SMS, and push notifications. ConvertKit is email only. For multi-channel marketing, Omnisend wins.

For SaaS Companies

Neither is ideal for SaaS. Omnisend is e-commerce focused. ConvertKit is creator focused. Sequenzy is built for SaaS with Stripe integration.

Making the Choice

Choose Omnisend for e-commerce. Choose ConvertKit for creator businesses. They serve completely different markets.

Frequently Asked Questions

ConvertKit. It has built-in features for selling digital products and landing pages for course sales. Omnisend is for physical product e-commerce.

You can, but Omnisend is optimized for e-commerce. ConvertKit is built around newsletter creation.

Basic integration via third-party tools. You won't get abandoned cart or product recommendations. For e-commerce, use Omnisend.

Both have good automation for different purposes. Omnisend excels at e-commerce workflows. ConvertKit excels at content delivery.

Pop-up forms only, not full landing pages. ConvertKit has a full landing page builder.

Not natively. ConvertKit has built-in digital product sales. For courses and ebooks, use ConvertKit.

Omnisend has native SMS. ConvertKit doesn't offer SMS.

Free plan for up to 1,000 subscribers with limited features. Paid plans start at $29/month.

Export contacts from Omnisend, import into ConvertKit. Rebuild automations. E-commerce features won't transfer.

Export subscribers from ConvertKit, import into Omnisend. Connect your e-commerce platform. Creator features won't transfer.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com