MoosendvsOmnisend

Moosend vs Omnisend

Budget generalist vs e-commerce specialist

TL;DR

Moosend costs $32/month for 10k subscribers. Omnisend costs $59/month. Omnisend specializes in e-commerce with SMS, push notifications, and deep Shopify integration. Moosend is a budget general-purpose email platform. For e-commerce, Omnisend offers better value. For non-e-commerce, Moosend saves money.

Key Differences

The main things that set these tools apart

E-commerce Focus
Omnisend wins

Omnisend is built specifically for e-commerce with deep Shopify/WooCommerce integration, product blocks, and automated discount codes. Moosend has basic e-commerce features. For online stores, Omnisend is significantly more capable.

Price
Moosend wins

Moosend costs $32/month. Omnisend costs $59/month. The $27/month difference buys e-commerce specialization and SMS credits. For non-e-commerce, Moosend saves money.

Omnichannel Marketing
Omnisend wins

Omnisend offers SMS, push notifications, and ad retargeting sync. Moosend is email-only. For omnichannel e-commerce marketing, Omnisend provides more channels.

Pre-built Workflows
Omnisend wins

Omnisend has extensive pre-built e-commerce workflows for abandoned cart, browse abandonment, post-purchase, and win-back. Moosend has general automation templates. E-commerce users get faster setup with Omnisend.

Pricing Comparison

At 10,000 subscribers

Moosend
$32/month

Pro plan, unlimited emails, all features

Visit Moosend
Omnisend
$59/month

Standard plan, email + SMS credits

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
Moosend
Omnisend
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
WooCommerce integration
Basic
Deep native
Product picker
In-email product blocks
Discount codes
Manual
Auto-generated
Abandoned cart
Basic
Pre-built workflows
Omnichannel
SMS marketing
Built-in
Push notifications
Web push
Facebook retargeting
Audience sync
Google retargeting
Audience sync
Automation
Visual workflow builder
Pre-built e-commerce workflows
Limited
Extensive
SaaS workflows
Split testing in automation
Basic
A/B splits
Browse abandonment
Built-in
Pricing
Price at 10k
$32/month
$59/month
$49/month
Email sends
Unlimited
Unlimited
Unlimited
Free tier
30-day trial
250 contacts, 500 emails
14-day trial
SMS credits
N/A
Included
N/A

Best For

When to choose each tool

Choose Moosend if you...
  • Non-e-commerce businesses
  • Budget-focused email marketing
  • Simple newsletter needs
  • Businesses without Shopify
  • General marketing automation
Choose Omnisend if you...
  • Shopify and WooCommerce stores
  • E-commerce needing SMS
  • Omnichannel marketing strategies
  • Product-focused email campaigns
  • Online retailers serious about email
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing billing-aware automation
  • Teams seeking unified transactional + marketing

E-commerce vs SaaS: Different Platforms

Sequenzy Is for SaaS

Omnisend dominates e-commerce. Sequenzy is built for SaaS. If you sell products through Shopify, use Omnisend. If you sell software subscriptions through Stripe, consider Sequenzy.

Stripe Integration vs Shopify

Omnisend integrates with Shopify for product sync and abandoned carts. Sequenzy integrates with Stripe for trial expiry, subscription management, and churn prevention. Different platforms for different business models.

Comparable Pricing

At $49/month for 10,000 subscribers (120k emails), Sequenzy costs similar to Omnisend. SaaS companies get relevant automation without paying for e-commerce features.

Try Sequenzy Free

Overview

Moosend and Omnisend serve different markets. Moosend is a budget general-purpose email platform. Omnisend specializes in e-commerce with omnichannel marketing features.

The $27/month price difference ($32 vs $59) reflects different feature sets, not just different brand positioning.

E-commerce: Omnisend's Territory

Omnisend is built for online stores with features Moosend lacks:

  • Product Blocks: Insert products directly into emails with images, prices, and buy buttons
  • Automated Discount Codes: Generate unique codes for abandonment recovery
  • Deep Platform Integration: Real-time sync with Shopify, WooCommerce, BigCommerce
  • Browse Abandonment: Target visitors who viewed products but did not add to cart
  • Pre-built E-commerce Workflows: Ready-to-use sequences for common e-commerce scenarios

Moosend has basic e-commerce integration but is not specialized.

Omnichannel: Beyond Email

Omnisend offers:

  • SMS Marketing: Text message campaigns and automations
  • Web Push Notifications: Browser-based notifications
  • Ad Retargeting Sync: Sync segments to Facebook and Google ads

Moosend is email-only. For marketers wanting to reach customers across multiple channels, Omnisend provides more options.

Pricing Comparison

Moosend costs $32/month for 10,000 subscribers. Omnisend costs $59/month and includes SMS credits.

For e-commerce stores, Omnisend's specialized features often justify the extra cost through better conversion rates. For non-e-commerce, Moosend saves $324/year.

Automation Comparison

Omnisend has extensive pre-built e-commerce workflows:

  • Abandoned cart (email + SMS)
  • Browse abandonment
  • Post-purchase sequences
  • Customer win-back
  • Product recommendations

Moosend has general automation templates. E-commerce users get faster setup with Omnisend's ready-made workflows.

The Decision

Choose Moosend when: You do not run e-commerce, budget is priority, or you just need basic email marketing. Solid general-purpose platform at a good price.

Choose Omnisend when: You run a Shopify or WooCommerce store, want omnichannel marketing, or need e-commerce-specific automation. The specialization pays off.

For SaaS Companies

Neither Moosend nor Omnisend is built for SaaS.

Moosend is too basic. Omnisend is built for e-commerce, not subscriptions. You would pay for abandoned cart features while lacking trial expiry automation.

Sequenzy offers Stripe integration for subscription-aware automation. At $49/month for 10k subscribers, it costs similar to Omnisend while providing features actually relevant to software businesses: trial expiry, plan upgrades, failed payment recovery.

Frequently Asked Questions

Omnisend. It is built specifically for e-commerce with deep Shopify integration, product blocks, SMS marketing, and pre-built workflows. Moosend has basic e-commerce features but is not specialized.

Omnisend includes e-commerce specialization, SMS credits, push notifications, and ad retargeting features. The $27/month difference buys omnichannel capabilities Moosend lacks.

Yes. Omnisend includes SMS marketing with credits on paid plans. You can create omnichannel automations combining email, SMS, and push. Moosend has no SMS capability.

Moosend has basic Shopify integration. It works for simple email campaigns but lacks product blocks, automated discount codes, and deep e-commerce workflows. For serious e-commerce, Omnisend is better.

Yes. Omnisend offers 250 contacts and 500 emails/month free. Moosend only has a 30-day trial. For starting out or testing, Omnisend's free tier is useful.

For e-commerce, Omnisend has more relevant pre-built workflows. For general automation, both are comparable. Omnisend's e-commerce focus means faster setup for online stores.

Yes. Export contacts from Moosend and import into Omnisend. Connect your Shopify or WooCommerce store. Use Omnisend's pre-built e-commerce workflows for faster setup than building from scratch.

Yes. Omnisend has web push notifications integrated with email and SMS workflows. You can reach customers across multiple channels. Moosend is email-only.

Yes. Moosend is a solid budget email platform for newsletters, general campaigns, and simple automation. If you do not run e-commerce, Moosend saves money over Omnisend.

No. Omnisend is built for e-commerce, not SaaS. You would pay for product recommendations and abandoned cart features that do not apply to software. SaaS companies should consider platforms with Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com