Overview
Messaged was a SaaS-focused email platform that promised prebuilt lifecycle campaigns and integrations with billing platforms like Stripe, Paddle, and Chargebee. However, development appears to have stalled in March 2022, and the platform never fully launched. Mailchimp is an established marketing platform serving millions of users with comprehensive email marketing features, landing pages, CRM, and extensive integrations.
The Critical Issue: Messaged Appears Abandoned
This comparison has only one meaningful point. Messaged has shown no signs of active development since March 2022. The promised features - billing integrations, prebuilt SaaS campaigns, $80/month pricing - were never delivered. Building your email infrastructure on an abandoned platform is dangerous: no support, no updates, no security patches, and potential shutdown without notice.
What Mailchimp Actually Delivers
Mailchimp is one of the world's most established email marketing platforms. It offers visual email builders, marketing automation, landing pages, social media ads, basic CRM, e-commerce integrations (Shopify, WooCommerce), and thousands of third-party connections. At $100/month for 10k subscribers, it's not the cheapest, but it's reliable and feature-rich.
What Messaged Promised But Never Delivered
Messaged had ambitious plans: prebuilt lifecycle campaigns for SaaS, native integrations with Stripe, Paddle, Recurly, and Chargebee, and simple $80/month pricing. For SaaS founders, this sounded ideal. The problem is none of it shipped.
The SaaS Gap in Mailchimp
While Mailchimp is excellent for general marketing, it's not optimized for SaaS companies. Stripe integration requires third-party tools like Zapier. There's no native subscription-aware automation. Trial-to-paid sequences require manual setup. If you're building SaaS, Mailchimp works but isn't purpose-built for your needs.
Our Recommendation
Do not consider Messaged - it's not a viable option. For general marketing needs, Mailchimp is a solid, established choice despite higher pricing. For SaaS companies wanting the features Messaged promised (native Stripe integration, subscription automation), consider Sequenzy at $49/month for 10k contacts.