MauticvsHubSpot

Mautic vs HubSpot

Open source flexibility vs enterprise all-in-one

TL;DR

Mautic is open-source and self-hosted, offering unlimited contacts and control but requiring significant technical skills. HubSpot is an enterprise-grade all-in-one platform with marketing, sales, and service tools, but pricing can reach thousands per month. Choose Mautic if you want control and have technical resources. Choose HubSpot if you want an integrated platform and have the budget.

Key Differences

The main things that set these tools apart

Platform Scope
HubSpot wins

HubSpot is a complete business platform covering marketing, sales, service, and CMS. Mautic is focused on marketing automation. HubSpot replaces multiple tools; Mautic is one specialized tool.

Cost Structure
Mautic wins

HubSpot Marketing Hub Professional costs $890/month at 10,000 contacts. Mautic self-hosted costs hosting plus email delivery. For pure marketing automation, Mautic is significantly cheaper if you have technical resources.

Technical Requirements
HubSpot wins

Mautic requires PHP developers, server administration, and ongoing maintenance. HubSpot requires a credit card. The technical barrier to Mautic is substantial.

Ecosystem
HubSpot wins

HubSpot has thousands of integrations, a massive partner network, and extensive training resources. Mautic has a smaller community and fewer ready-made integrations.

Pricing Comparison

At 10,000 contacts

Mautic
$0+/month

Self-hosted is free. Cloud from $500/mo. Add hosting and sending costs.

Visit Mautic
HubSpot
$890/month

Marketing Hub Professional. Enterprise starts at $3,600/mo.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited emails, Stripe integration included.

Feature Comparison

Side-by-side feature breakdown

Feature
Mautic
HubSpot
Sequenzy
Marketing Automation
Visual Workflow Builder
Good
Excellent
Good
Lead Scoring
Advanced
Smart Content
Basic
Advanced
A/B Testing
Attribution Reporting
Basic
Advanced
Revenue attribution
Platform Scope
CRM
Basic contacts
Full CRM included
Contact management
Sales Tools
Complete suite
Service/Support Tools
Complete suite
CMS/Website Builder
Landing pages only
Full CMS
Social Media Management
Technical & Control
Self-Hosted Option
Open Source
Data Ownership
Complete
Their servers
Their servers
Customization
Unlimited (code access)
Limited to platform
API-based
Setup Complexity
High
Medium
Low
Integrations
Native Integrations
Limited
1000+ apps
Growing
API Quality
Good
Excellent
Good
Marketplace/Ecosystem
Community plugins
Massive ecosystem
Focused

Best For

When to choose each tool

Choose Mautic if you...
  • Organizations with dedicated technical resources
  • Companies with strict data sovereignty requirements
  • Teams who only need marketing automation, not full suite
  • Agencies wanting to white-label or customize extensively
  • Large contact lists where HubSpot pricing is prohibitive
Choose HubSpot if you...
  • Companies wanting unified marketing, sales, and service
  • Teams preferring all tools in one ecosystem
  • Organizations that value extensive integrations
  • Businesses with budget for enterprise tooling
  • Teams without technical staff for infrastructure
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Teams wanting simplicity over enterprise features
  • Founders seeking affordable marketing automation

When to Consider Sequenzy Instead

SaaS-Focused Without Enterprise Costs

HubSpot is expensive. Mautic requires developers. Sequenzy offers SaaS-specific automation at a fraction of HubSpot's cost without Mautic's technical requirements.

Native Stripe Integration

Neither Mautic nor HubSpot has native Stripe billing integration. Sequenzy was built for SaaS companies using Stripe.

Right-Sized for SaaS

You probably do not need HubSpot's full suite. Sequenzy focuses on what SaaS companies actually need.

Try Sequenzy Free

Overview

Mautic and HubSpot are fundamentally different products. Mautic is open-source marketing automation software. HubSpot is a comprehensive business platform covering marketing, sales, service, and content management. This comparison focuses on the marketing automation aspects. See our detailed HubSpot comparison for more alternatives.

The Scope Difference

HubSpot is an entire business platform. It includes CRM, marketing automation, sales tools, customer service desk, CMS, and more. Mautic is specifically marketing automation. If you need only email marketing and automation, Mautic is focused. If you want unified business tools, HubSpot delivers.

Cost Reality

HubSpot Marketing Hub Professional costs $890/month at 10,000 contacts. That gets you marketing automation plus access to HubSpot's broader ecosystem. Mautic self-hosted costs your hosting plus email delivery, typically $100-300/month, plus maintenance time. The price difference is substantial, but so is the scope difference.

Technical Requirements

HubSpot is designed for marketers. You can be running campaigns within hours. Mautic requires server setup, PHP configuration, email infrastructure, and ongoing maintenance. If you do not have technical staff, HubSpot is the realistic choice.

Integration Ecosystems

HubSpot has 1,000+ native integrations and a massive partner network. Mautic has community plugins and requires more custom development for integrations. If you rely on many tools working together, HubSpot's ecosystem is a significant advantage.

For SaaS Companies

HubSpot is popular with SaaS companies, but the pricing can be prohibitive for startups. Mautic is cheaper but requires technical investment. Sequenzy offers a middle path with Stripe integration specifically for SaaS, at pricing that does not require enterprise budgets. Check our pricing page.

Frequently Asked Questions

Only for marketing automation. HubSpot includes CRM, sales tools, service desk, CMS, and more. Mautic is marketing automation only. You would need additional tools to match HubSpot's scope.

HubSpot Marketing Hub Professional is $890/month at 10,000 contacts. Mautic self-hosted requires hosting and email delivery costs, typically $100-300/month plus maintenance time.

For email automation, largely yes. HubSpot has more polished tools and features like smart content and advanced attribution. Mautic requires more setup to achieve similar results.

Yes, HubSpot offers free CRM and limited marketing tools. Paid marketing features start at $20/month (Starter) but professional automation requires the $890/month tier.

HubSpot, typically. The integrated CRM, sales tools, and account-based marketing features are designed for B2B. Mautic can work for B2B but requires more configuration.

It can be, with significant investment. Large organizations use Mautic successfully, but they typically have dedicated teams for maintenance and customization.

Export contacts from HubSpot including all properties. Set up Mautic on your infrastructure with proper email sending. Import contacts and map fields. Rebuild workflows in Mautic's campaign builder. Note that HubSpot's CRM, sales, and service features will not transfer. Configure integrations to replace HubSpot's ecosystem connections.

Export all contacts from Mautic with custom fields. Create your HubSpot account and import contacts to the CRM. Map Mautic fields to HubSpot properties. Rebuild automations in HubSpot's workflow tool. The migration often simplifies operations since HubSpot includes tools you may have been piecing together separately.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com