Overview

Mailmodo and ActiveCampaign represent different approaches to email marketing excellence. Mailmodo innovates on email format with AMP technology. ActiveCampaign innovates on automation depth and CRM integration. See our ActiveCampaign comparison for more context.

Each is best in class at different things.

AMP Email Innovation

Mailmodo's core feature is AMP (Accelerated Mobile Pages) for email. Subscribers can fill forms, take quizzes, and submit surveys without leaving their inbox. For Gmail and Yahoo Mail users, this reduces friction and can improve conversions.

ActiveCampaign uses standard email with traditional click-through interactions. No AMP support, but emails work identically everywhere.

Automation Comparison

ActiveCampaign has the best automation in email marketing. Conditional logic with multiple branches, split testing within workflows, lead scoring that triggers actions, deep CRM integration - it handles complexity that other platforms cannot match.

Mailmodo has visual automation that works for common workflows. It's functional but not sophisticated. For complex customer journeys with many conditions, ActiveCampaign is in a different league.

Note: ActiveCampaign's Starter plan ($149 at 10k) limits automations to 5 steps without branching. Real automation requires Plus tier at significantly higher cost.

CRM and Sales

ActiveCampaign includes a full CRM with pipeline management, deal tracking, and sales automation. It's designed for sales-driven organizations with long customer journeys.

Mailmodo has no CRM. It focuses purely on email marketing. If you need contact management, pipeline tracking, or sales automation, you'll need additional tools with Mailmodo.

Email Client Support

ActiveCampaign emails work in every client - Outlook, Gmail, Apple Mail, everything. Universal compatibility with consistent experience.

Mailmodo's AMP features only work in Gmail and Yahoo Mail (roughly 50-60% of B2C lists). Other clients receive HTML fallback. For B2B audiences that use Outlook heavily, Mailmodo's main selling point doesn't apply.

When Each Platform Shines

Choose Mailmodo when: Your audience is Gmail-heavy. In-email engagement is more important than automation complexity. You want innovation in email format rather than workflows.

Choose ActiveCampaign when: Automation is critical. You need sophisticated customer journeys. Your business is sales-driven with CRM needs. Universal email client support matters.

For SaaS Companies

Neither platform is built for SaaS. ActiveCampaign's automation is powerful but doesn't understand subscriptions or billing events. Mailmodo's AMP features don't address subscription management.

For Stripe integration and subscription-aware automation, consider Sequenzy. It costs less than both ($49 vs $78-149) while offering what SaaS companies actually need.