MailjetvsMailgun

Mailjet vs Mailgun

User-friendly platform vs developer API

TL;DR

Mailjet is a user-friendly email platform with marketing and transactional in one product. Mailgun (owned by Sinch, same as Mailjet) is a developer-focused API for sending email at scale. Choose Mailjet for marketing + simple transactional, Mailgun for API-first development with advanced features.

Key Differences

The main things that set these tools apart

Target Audience

Mailjet is built for marketing teams with a visual interface and campaign tools. Mailgun is built for developers who want API control. If you're technical, Mailgun gives more power. If you're marketing-focused, Mailjet is friendlier.

Marketing Capabilities
Mailjet wins

Mailjet has full marketing features: campaigns, automation, templates, A/B testing. Mailgun has basic campaign features but isn't designed for marketing. For marketing email, Mailjet is clearly better.

Developer Tools
Mailgun wins

Mailgun has superior developer features: email validation, inbound parsing with routing rules, extensive SDKs, and better documentation. For API-first development, Mailgun wins.

Same Parent Company

Both are owned by Sinch. They're positioned for different markets rather than competing directly. This means they integrate well and have similar infrastructure quality.

Pricing Comparison

At 50,000 emails/month

Mailjet
~$35-50/month

Essential starts at $17/15k. Premium ~$35-50 for 50k with automation.

Visit Mailjet
Mailgun
$35/month

Foundation $35/50k emails. Scale plans for higher volume.

Visit Mailgun
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, marketing + transactional, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Mailjet
Mailgun
Sequenzy
Email Marketing
Email Campaigns
Full featured
Basic (Mailgun Send)
Full featured
Marketing Automation
Premium plan
Limited
AI sequences
Visual Email Builder
Passport (collaborative)
Basic editor
Visual builder
A/B Testing
Limited
Contact Management
Full lists
Basic
Full management
Transactional & API
REST API
Good
Comprehensive
Good
SMTP Relay
Inbound Email Parsing
Available
Advanced routing
Email Validation
Built-in service
SDKs
Multiple languages
Extensive (7+ languages)
Node, Python
Developer Features
Webhooks
Available
Comprehensive
Available
Log Retention
Standard
Up to 30 days
Standard
IP Management
Premium plan
Dedicated IPs available
Available
Documentation
Good
Excellent
Good
Platform Approach
Target Audience
Marketers, SMBs
Developers
SaaS founders
UI Focus
Visual, user-friendly
Dashboard + API
Modern, clean
Real-time Collaboration
Yes (Passport)
Pricing Model
Contact/email based
Email volume
Contact based

Best For

When to choose each tool

Choose Mailjet if you...
  • Marketing teams needing campaigns + transactional
  • SMBs wanting user-friendly email platform
  • Teams with collaborative email design needs
  • Non-technical users
  • Companies wanting simple unified email
Choose Mailgun if you...
  • Developers building email into applications
  • Companies needing email validation service
  • Apps requiring inbound email processing
  • High-volume transactional senders
  • Technical teams wanting API control
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Founders wanting marketing + transactional
  • Teams needing payment-triggered automation
  • Companies wanting SaaS-specific features

When to Consider Sequenzy Instead

Native Stripe Integration

Neither Mailjet nor Mailgun integrates directly with Stripe. Sequenzy offers payment-triggered emails and subscription-aware automation built-in.

SaaS-Focused Platform

Both Sinch products are general-purpose. Sequenzy is built specifically for SaaS with trial sequences, churn prevention, and revenue attribution.

Marketing + Transactional Unified

Like Mailjet, Sequenzy combines both email types. But with SaaS-specific automation that neither Sinch product offers.

Try Sequenzy Free

Overview

Mailjet and Mailgun are both owned by Sinch but serve different audiences. Mailjet is a user-friendly platform for marketing teams. Mailgun is a developer-focused API for sending email at scale. Same parent company, different products for different needs.

Different Target Audiences

Mailjet: Visual interface, campaign builder, Passport collaborative editor, marketing automation. Built for marketing teams and SMBs.

Mailgun: Comprehensive API, email validation service, inbound parsing with routing, extensive SDKs. Built for developers.

This isn't better or worse. It's different tools for different jobs.

Marketing Capabilities

Mailjet has full marketing features:

  • Campaigns with visual builder
  • Automation on Premium plan
  • A/B testing
  • Real-time collaborative editing
  • Contact list management

Mailgun has basic campaign features (Mailgun Send) but it's clearly not the focus. For marketing email, Mailjet wins decisively.

Developer Features

Mailgun excels for developers:

  • Email validation API (check if addresses are valid)
  • Advanced inbound email parsing with routing rules
  • 7+ SDKs with comprehensive documentation
  • Detailed webhooks and analytics

Mailjet has a good API but fewer advanced developer features. For API-first development, Mailgun is more powerful.

Same Infrastructure

Both benefit from Sinch's communication infrastructure. Deliverability is comparable. Support is similar. The difference is interface and feature focus, not underlying quality.

Pricing Comparison

At 50,000 emails:

  • Mailjet: ~$35-50/month with marketing features
  • Mailgun: $35/month for API access

If you need marketing, Mailjet is better value. If you only need transactional API, Mailgun is focused on that.

For SaaS Companies

Both can work for SaaS. Mailjet if you need marketing. Mailgun if you're building email infrastructure.

If you're SaaS with Stripe billing, consider Sequenzy. We combine marketing and transactional with native Stripe integration that neither Sinch product offers.

Making the Choice

Choose Mailjet for marketing + transactional with user-friendly interface. Choose Mailgun for developer-focused API with validation and inbound processing. For SaaS with Stripe, consider Sequenzy.

Frequently Asked Questions

Both are owned by Sinch but are separate products for different audiences. Mailjet for marketers and SMBs. Mailgun for developers. Same infrastructure, different focus.

Mailgun is designed for developers with comprehensive API, email validation, inbound parsing, and extensive documentation. Mailjet has a good API but is more focused on user-friendly features.

Mailgun has basic campaign features (Mailgun Send) but it's not its strength. For full marketing automation and campaigns, Mailjet is significantly better.

Both have good deliverability backed by Sinch infrastructure. Mailgun offers more control over IP reputation management. For most users, deliverability is comparable.

Mailgun has a built-in email validation API that checks if email addresses are valid, deliverable, and not disposable. It's useful for cleaning lists and preventing bounces. Mailjet doesn't have this built-in.

Yes, Mailgun has advanced inbound email parsing with routing rules. You can build apps that receive and process emails. Mailjet has basic inbound but Mailgun is more powerful.

At similar volumes, prices are comparable. Mailjet ~$35-50/50k emails with marketing. Mailgun $35/50k emails API-focused. Mailjet is better value if you need marketing features.

Generally no. Pick based on your needs. Marketers should use Mailjet. Developers building email infrastructure should use Mailgun. Using both adds complexity without much benefit.

Export contacts (won't need for pure transactional). Update API integration to Mailgun SDK. Mailgun's API is more developer-focused, so adjust your code. Marketing features will need a separate solution.

Set up Mailjet account and verify domain. Update API calls to Mailjet SDK. If using inbound parsing or validation, you'll need alternatives. Marketing features become available with Mailjet.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com