MailjetvsMailchimp

Mailjet vs Mailchimp

Budget email platform vs marketing giant

TL;DR

Mailjet offers transactional and marketing email in one affordable platform starting at $17/month. Mailchimp is the marketing giant with landing pages, CRM, and 300+ integrations but costs significantly more. Choose Mailjet for budget email, Mailchimp for full marketing suite.

Key Differences

The main things that set these tools apart

Scope

Mailjet is an email platform. Mailchimp is a marketing platform. Mailchimp has landing pages, CRM, social posting, websites, and surveys. Mailjet focuses on doing email well. If you just need email, Mailjet is leaner.

Pricing
Mailjet wins

Mailjet costs roughly half to a third of Mailchimp at similar contact levels. At 10k contacts, Mailjet runs $35-50/month while Mailchimp is $100-135/month. For budget-conscious teams, Mailjet wins.

Transactional Email
Mailjet wins

Mailjet includes transactional email in the main product with good API and SMTP. Mailchimp requires Mandrill (separate product, separate pricing). For unified transactional + marketing, Mailjet is simpler.

Marketing Ecosystem
Mailchimp wins

Mailchimp has 300+ integrations, landing pages, CRM, and 23 years of features. If you need a complete marketing stack in one tool, Mailchimp offers more.

Pricing Comparison

At 10,000 contacts

Mailjet
$35-50/month

Essential $17 for 15k emails, Premium ~$27+ for automation features.

Visit Mailjet
Mailchimp
$100-135/month

Standard plan with send limits. Essentials cheaper but limited features.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, marketing + transactional unified, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Mailjet
Mailchimp
Sequenzy
Core Email
Email Campaigns
Transactional Email
Built-in
Separate (Mandrill)
Built-in
SMTP Relay
Yes (via Mandrill)
Real-time Collaboration
Yes (Passport)
Marketing Features
Visual Email Builder
Passport editor
Drag-drop + templates
Visual builder
Marketing Automation
Premium plan
Customer Journeys
AI sequences
A/B Testing
Landing Pages
Template Library
Good selection
100+ templates
Good selection
Platform Features
CRM
Basic CRM
Social Media Posting
Integrations
~50 integrations
300+ integrations
Key integrations
API Quality
Good REST API
Comprehensive
Good
Pricing Model
Pricing Basis
Per email sent
Per contact
Per subscriber
Free Tier
200 emails/day
500 contacts, 1000 emails/mo
14-day trial
Pricing Transparency
Simple tiers
Complex tiers + limits
Simple
Send Limits
By plan
10-15x contacts
Unlimited

Best For

When to choose each tool

Choose Mailjet if you...
  • Budget-conscious teams needing marketing + transactional
  • Developers wanting good API and SMTP relay
  • Teams with real-time email collaboration needs
  • SMBs not needing landing pages or CRM
  • European companies (Mailjet is EU-based)
Choose Mailchimp if you...
  • Companies needing all-in-one marketing platform
  • Teams requiring landing pages
  • Businesses needing 300+ integrations
  • E-commerce with Shopify or WooCommerce
  • Marketing teams wanting CRM + email unified
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Teams needing payment-triggered emails
  • Founders wanting simpler than both platforms
  • Companies wanting SaaS-focused automation

When to Consider Sequenzy Instead

Native Stripe Integration

Neither Mailjet nor Mailchimp has native Stripe integration. Sequenzy connects directly to Stripe for payment-triggered emails without Zapier.

SaaS-Focused Features

Both Mailjet and Mailchimp are general-purpose. Sequenzy is built for SaaS with trial-to-paid sequences, subscription-aware automation, and revenue attribution.

Better Value Than Mailchimp

At 10k contacts, Sequenzy is $49/month vs Mailchimp $100+/month. You get SaaS-specific features at half the price.

Try Sequenzy Free

Overview

Mailjet and Mailchimp both handle email marketing but at different scales and price points. Mailjet is a budget-friendly email platform owned by Sinch (acquired 2019). Mailchimp is the 23-year-old marketing giant owned by Intuit. See our Mailchimp comparison for more alternatives.

The Scope Difference

Mailjet focuses on email. Campaigns, transactional, SMTP relay, and API. That's it.

Mailchimp is a marketing platform. Email plus landing pages, CRM, social posting, surveys, postcards, websites, and 300+ integrations. Some love having everything. Others find it bloated.

If you just need email done well at a good price, Mailjet is leaner. If you want all-in-one marketing, Mailchimp offers more.

Pricing Reality

At 10,000 contacts, the price difference is significant:

  • Mailjet: $35-50/month depending on features needed
  • Mailchimp: $100-135/month on Standard plan

Mailjet charges per email sent with lower base prices. Mailchimp charges per contact with complex tiers and send limits. For budget-focused teams, Mailjet saves real money.

Transactional Email

This is where Mailjet has a clear advantage. Transactional email is built into the main product with good API and SMTP relay.

Mailchimp requires Mandrill for transactional email. It's a separate product with separate pricing. For teams needing marketing and transactional unified, Mailjet is simpler and cheaper.

Real-Time Collaboration

Mailjet's Passport editor allows multiple people to work on the same email simultaneously. It's like Google Docs for email creation. Mailchimp doesn't have this. For teams with marketing/design collaboration needs, Passport is genuinely useful.

For SaaS Companies

Neither platform is built for SaaS specifically. Mailjet is email infrastructure. Mailchimp is general marketing.

If you're a SaaS company with Stripe billing, consider Sequenzy. We offer native Stripe integration for payment-triggered emails, SaaS-focused automation, and unified transactional + marketing at a fair price.

Making the Choice

Choose Mailjet for budget email with good transactional support and real-time collaboration. Choose Mailchimp for a complete marketing platform with landing pages, CRM, and extensive integrations. For SaaS, consider Sequenzy.

Frequently Asked Questions

Yes, Mailjet handles email marketing well with campaigns, automation (Premium plan), and A/B testing. It's not as feature-rich as Mailchimp but covers core email marketing at a lower price.

Mailchimp offers more than email. Landing pages, CRM, social media posting, surveys, and 300+ integrations are included. You pay for the marketing platform, not just email.

Yes, but automation requires the Premium plan ($27+/month). The Essential plan doesn't include automation workflows. Mailchimp includes basic automation on all paid plans.

Both have good deliverability. Mailchimp has 23 years of reputation. Mailjet has strong infrastructure since 2010 and is owned by Sinch (communications company). Neither has significant deliverability issues.

Yes, transactional email is built into Mailjet with API and SMTP. This is a major advantage over Mailchimp, which requires Mandrill as a separate product.

Yes, Mailchimp includes landing pages on paid plans. Mailjet does not offer landing pages. If you need landing pages, Mailchimp or a dedicated tool is better.

Yes, Mailjet has a good REST API, SMTP relay, and webhook support. Documentation is solid. It's designed to work well for developers building email into applications.

Passport is Mailjet's real-time collaborative email editor. Multiple people can work on the same email simultaneously, like Google Docs. It's unique and Mailchimp doesn't have this.

Export contacts from Mailjet as CSV. Import into Mailchimp audience with field mapping. Recreate email templates in Mailchimp's builder. Rebuild automations using Customer Journeys. Update API integrations if using transactional (switch to Mandrill). Verify sending domain.

Export your Mailchimp audience including all fields and tags. Import into Mailjet with attribute mapping. Rebuild email templates using Passport editor. Recreate automations (requires Premium plan). If using Mandrill, switch to Mailjet API for transactional. Set up SMTP if needed.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com