Overview
GetResponse and ConvertKit serve different audiences. GetResponse is an all-in-one marketing platform with unique webinar hosting. ConvertKit is built specifically for creators with a simpler, more focused approach. See our ConvertKit comparison for more details.
The choice depends on whether you're a general business or specifically a creator.
The Core Difference
GetResponse has evolved into a full marketing platform with webinars, conversion funnels, and AI-powered tools. It's designed for businesses that want everything in one place.
ConvertKit has a specific audience: creators. Bloggers, podcasters, course sellers. The tools are simpler but designed around creator workflows like paid newsletters and digital product delivery.
Pricing: $59 vs $119 at 10K
At 10,000 contacts, GetResponse costs $59/month and ConvertKit costs $119/month. GetResponse is half the price with more features.
ConvertKit's premium pricing is hard to justify on features alone. Creators pay for the focused experience and creator-specific integrations. Whether that's worth 2x the cost depends on how much you value the creator focus.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. ConvertKit has nothing comparable.
Email Design: Rich editors, many templates, sophisticated campaigns. ConvertKit keeps emails intentionally simple.
Price: Half the cost with more features. The math favors GetResponse unless you specifically value ConvertKit's focus.
Conversion Funnels: 30+ templates for lead generation and sales. ConvertKit has landing pages but not full funnel capabilities.
Where ConvertKit Wins
Creator Focus: Every feature is designed for creators. Paid newsletters, Creator Network for cross-promotion, course delivery automations.
Simplicity: Clean, focused interface without feature overwhelm. Creators who want to write and send emails without complexity appreciate this.
Philosophy: ConvertKit believes simple, text-focused emails perform better for creators. If you agree, the simpler editor is a feature, not a limitation.
For SaaS Companies
Neither GetResponse nor ConvertKit is built for SaaS. GetResponse is general marketing. ConvertKit is for creators.
If you're building software, not content, consider Sequenzy. Stripe integration, subscription-aware automation, and SaaS-specific features at $49/month.