Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your {{planName}} subscription has been cancelled
Here's what happens next with your account.
Quick question: what could we have done better?
Your feedback helps us improve.
We've made changes since you left, {{firstName}}
New features and a special offer to come back.
Action needed: your payment didn't go through
Update your card to keep your account active.
Best Practices
Confirm the cancellation immediately — don't make customers wonder if it went through.
Make it easy to come back. One-click resubscribe links remove friction.
Collect feedback, but keep it short. One question gets more responses than a survey.
Wait at least 30 days before sending a win-back offer.
For payment failures, be direct and specific. Include the card details and exact amount.
Common Mistakes
Making cancellation difficult to discourage it — this destroys trust and prevents any future return.
Guilt-tripping the customer in the confirmation email.
Sending win-back emails too soon — 48 hours after cancellation feels desperate.
Ignoring failed payments — involuntary churn is often 20-40% of total churn.
Subject Line Examples
Timing & Performance
Personalization Tips
The Graceful Exit Wins Long-Term
Making cancellation easy and respectful is the single best thing you can do for win-back rates. Customers who feel respected when leaving are 3x more likely to return. A hostile exit experience guarantees they never come back.
Involuntary Churn Is Preventable
Up to 40% of churn comes from failed payments, not deliberate cancellations. A simple 3-email dunning sequence that clearly states the problem and gives a one-click fix can recover most of these.
Win-Back Timing Matters
The best win-back window is 30-90 days after cancellation. Too early feels desperate. Too late means the customer has moved on completely. Lead with product improvements, not just discounts.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.