Cold Email Templates

Email Templates for Recruiters

Professional emails that attract top candidates, keep them engaged through the process, and close placements faster.

Recruiting is a relationship business powered by communication. The best recruiters don't just find candidates — they guide them through every step with clear, timely, and professional emails. From the first outreach to the 90-day check-in, every message builds trust and keeps the process moving.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Candidate Outreach
Reach out to a potential candidate about a new opportunity
General use
Subject Line

{{roleName}} opportunity at {{companyName}} — thought of you

Preview Text

A role that matches your background, with details on the team, compensation, and why it could be a great fit.

Personalization Variables:
Email Preview
Interview Scheduling
Confirm interview details with a candidate after coordinating with the client
General use
Subject Line

Interview confirmed: {{roleName}} at {{companyName}} — {{interviewDate}}

Preview Text

Your interview details, who you'll meet, what to prepare, and what to expect.

Personalization Variables:
Email Preview
Offer Communication
Share offer details with a candidate after the client has extended an offer
General use
Subject Line

Great news: {{companyName}} wants to make you an offer!

Preview Text

The offer details for the {{roleName}} position, including compensation, benefits, and next steps.

Personalization Variables:
Email Preview
Placement Check-In
Follow up with a placed candidate at the 30, 60, or 90 day mark
General use
Subject Line

Checking in: How's your first {{checkInPeriod}} at {{companyName}}?

Preview Text

A quick check-in to see how you're settling into your new role and if there's anything I can help with.

Personalization Variables:
Email Preview

Best Practices

Personalize every outreach email with specific details about the candidate's background

Include concrete role details — title, company, compensation, location — in every outreach

Send interview prep tips so candidates feel supported and perform their best

Communicate offer details clearly and offer to negotiate on the candidate's behalf

Follow up at 30, 60, and 90 days to ensure successful placement and generate referrals

Keep subject lines specific and action-oriented, not generic

Common Mistakes

Sending mass outreach with no personalization — candidates can tell immediately

Being vague about the role or compensation in the initial outreach

Not providing interview prep guidance, leaving candidates underprepared

Disappearing after the placement is made and missing referral opportunities

Using overly aggressive or salesy language that feels transactional

Forgetting to include scheduling links or clear next steps

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

Recruiting is a numbers game, but the numbers only work when your emails get opened and answered. The difference between a 5% and a 25% response rate often comes down to personalization and professionalism. These templates cover the complete recruiting lifecycle, from first contact to long-term relationship building.

The outreach template is designed to stand out in crowded inboxes by leading with specific reasons why the role matches the candidate. Instead of generic "exciting opportunity" language, it highlights concrete details — role, company, compensation, and personalized fit reasons. The interview scheduling email removes friction by providing everything the candidate needs in one place. The offer communication presents details clearly and professionally, reinforcing your value as a recruiter.

Post-placement check-ins are where many recruiters drop the ball, yet they're the most efficient source of future placements. A simple 30-day check-in email generates referrals, strengthens your reputation, and ensures successful placements. Sequenzy automates this entire sequence so no candidate falls through the cracks.

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Frequently Asked Questions

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