Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Just listed: {{bedrooms}}bd/{{bathrooms}}ba in {{neighborhood}} — {{listPrice}}
New on the market in {{neighborhood}}. This one won't last long.
Price reduced: {{propertyAddress}} — now {{newPrice}}
The price just dropped on {{propertyAddress}}. This could be your opportunity.
Under contract: {{propertyAddress}} — backup offers welcome
This property is now under contract, but backup offers are being accepted.
Just sold: {{propertyAddress}} — {{soldPrice}}
Another home sold by {{agentName}}. Thinking of selling? Let's talk.
Best Practices
Send just-listed emails within hours of MLS activation for maximum impact
Segment your buyer list and only send listings that match their criteria
Include key property highlights, not just stats — what makes this home special
Use price reduction alerts to re-engage buyers who passed on the original price
Just-sold emails work great as seller lead generation — include a home value CTA
Include a 'Schedule Showing' button in every active listing email
Common Mistakes
Blasting every listing to your entire database regardless of buyer preferences
Sending listing emails without key information (price, beds, baths, sqft)
Waiting days to send a just-listed announcement — the first 48 hours matter most
Not following up on under-contract listings with similar alternatives
Using just-sold emails only to celebrate instead of generating seller leads
Subject Line Examples
Timing & Performance
Personalization Tips
The First 48 Hours Matter Most
New listings generate the most interest in their first 48 hours on the market. An email blast to qualified buyers the moment a listing goes live creates immediate showing requests and competitive offer environments. Waiting even a day can mean the difference between multiple offers and a slow start.
Price Reductions: A Second Chance at Interest
When a listing needs a price reduction, it's actually a marketing opportunity. Buyers who were interested at the original price but held back are now motivated to act. A targeted price reduction email to those specific buyers — not your whole list — converts at a much higher rate than a general blast.
Just-Sold Emails: Your Best Seller Lead Generator
Most agents treat just-sold emails as celebrations. Smart agents treat them as seller lead generation. Every just-sold email to the neighborhood plants a seed: "Homes are selling for great prices near you. Wonder what yours is worth?" Include a home value CTA in every just-sold email and watch your listing leads grow.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Email Templates for Real Estate Agents
Win more listings and close more deals with lead follow-ups, market updates, listing alerts, and client nurture emails for real estate professionals.
Open House Invitation Templates
Fill your open houses with qualified buyers — invitation emails, reminder emails, post-visit follow-ups, and neighbor invitations for real estate agents.
Promotional Email Templates
Drive sales and conversions with promotional emails that get opened, read, and clicked.