Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome to {{mspName}} — your onboarding starts now
Here's what happens next: access setup, monitoring activation, and your dedicated contacts.
{{severity}} Security Alert: {{incidentTitle}} — {{clientCompany}}
We detected a security event in your environment and are responding.
Scheduled Maintenance: {{maintenanceTitle}} — {{maintenanceDate}}
Planned maintenance on {{maintenanceDate}}. Here's what to expect.
{{clientCompany}} — Q{{quarter}} {{year}} IT Review
Your quarterly IT review is ready. Key metrics, incidents, and recommendations inside.
Best Practices
Send security alerts within minutes — speed demonstrates competence
Include severity levels in security emails so clients can gauge urgency
Give 48-72 hours notice for maintenance windows
Include measurable metrics in QBR emails to justify your retainer
Always include emergency contact information in critical alerts
Common Mistakes
Using technical jargon that non-technical clients won't understand
Not including severity levels in security alerts — everything feels like a crisis
Sending maintenance notices less than 24 hours in advance
QBR emails without measurable metrics or clear recommendations
Forgetting to include what action the client needs to take (if any)
Subject Line Examples
Timing & Performance
Personalization Tips
MSP emails are trust signals
Every email you send to a client either builds or erodes trust. A well-structured security alert shows you're on top of things. A clear maintenance notice shows you plan ahead. A comprehensive QBR shows you're delivering value. These aren't just notifications — they're proof that you're worth the retainer.
Speed matters for security communications
When a security event happens, your response time is on display. An alert that arrives within minutes tells the client they're protected. An alert that arrives hours later makes them wonder what else you're missing. Automate security notifications through your monitoring tools to ensure instant delivery.
QBRs prevent churn
The #1 reason MSP clients churn is "I'm not sure what we're paying for." Quarterly business reviews solve this by putting the numbers in front of clients — uptime, tickets resolved, threats blocked, and recommended improvements. Send the email summary before the call so clients come prepared for a productive conversation.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.