Newsletters are the backbone of email marketing. They keep subscribers engaged between campaigns, build authority, and drive consistent traffic. But only if they're valuable, scannable, and consistent.
Below are 3 newsletter formats: a weekly digest, a company update, and a curated links edition. Pick the format that fits your content and audience.
Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{newsletterName}} #{{issueNumber}}: {{topHeadline}}
This week's top stories and insights...
What's new at {{companyName}} — {{month}} update
New features, team news, and what's coming next...
5 links worth your time this week
Hand-picked reads on {{topic}}...
Best Practices
Be Consistent
Same day, same time, same format. Subscribers should know exactly when to expect your newsletter and what to find in it.
Lead with the Best Content
Put your most valuable or interesting item first. Many subscribers only read the top of the email.
Keep It Scannable
Use headers, bold text, and short paragraphs. Newsletters should be easy to skim and click through.
Write from a Person
Newsletters from "Sarah at Acme" outperform "The Acme Team." Personal voice builds connection.
Common Mistakes
Including too many topics with no focus
A newsletter about everything is a newsletter about nothing. Pick 3-5 items max.
Inconsistent sending schedule
Skipping weeks or changing days confuses subscribers and kills open rates.
Making it all about your company
The best newsletters provide value independent of your product. Share industry insights, not just product updates.
Subject Line Examples
Timing & Performance
Personalization Tips
The Three Newsletter Formats That Work
Every successful newsletter follows one of these formats — or combines elements from each:
- The Digest — Summarize 3-5 stories from the week with brief commentary
- The Update — Share what's new at your company with a forward-looking preview
- The Curator — Hand-pick the best resources from across the internet
Consistency Beats Perfection
A good newsletter sent every Tuesday beats a perfect newsletter sent whenever you get around to it. Pick a schedule and stick to it. Subscribers form habits around consistent delivery.
The Subject Line Formula for Newsletters
Use a consistent naming format subscribers recognize: "Newsletter Name #42: Top Headline." This builds brand recognition in the inbox and sets clear expectations for what's inside.
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