Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your landscaping estimate from {{companyName}} — any questions?
Following up on your estimate. We'd love to get started on your project.
{{firstName}}, spring is coming — let's get your yard ready
Book your spring services now before our schedule fills up. Returning clients get priority scheduling.
Your {{serviceType}} is done — how does it look?
We just finished your {{serviceType}}. Let us know how everything turned out.
Time to prep your yard for winter, {{firstName}}
Fall cleanup and winterization services are booking fast. Lock in your spot.
Best Practices
Send spring booking emails in January-February before competitors start reaching out
Include pricing for common services — homeowners want to know what to expect
Follow up on estimates within 48 hours while the project is still on their mind
Offer priority scheduling to returning clients as a loyalty perk
Include the next service date in completion emails so clients know when to expect you
Bundle fall services at a discount to increase average job value
Common Mistakes
Going silent during winter and losing clients to competitors who reach out earlier
Not including pricing in spring emails, forcing clients to call for basic information
Waiting until March to send spring booking emails — by then, other landscapers have already booked your clients
Not asking for reviews after completed services
Sending the same generic email to all clients regardless of their service history
Subject Line Examples
Timing & Performance
Personalization Tips
Winning the Spring Booking Race
The landscaping business is won in January, not April. The landscapers who fill their spring schedules fastest are the ones who reach out first — while competitors are still sitting idle through winter. A spring booking email to your existing client list is the highest-ROI email you'll send all year.
Year-Round Communication for a Seasonal Business
The biggest mistake landscapers make is disappearing during the off-season. Three strategic emails — fall winterization, holiday thank-you, and spring booking — keep you connected with clients through the months when no work is happening. When spring comes, you're the first name they think of.
Bundling Services for Higher Revenue
Individual service emails are fine, but bundled packages drive higher average job values. A "complete fall cleanup" that includes leaf removal, aeration, trimming, and irrigation winterization is more appealing (and more profitable) than selling each service separately. Show the bundle discount prominently to make the value obvious.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Email Templates for Home Service Businesses
Win more jobs and keep customers coming back with quote follow-ups, appointment confirmations, job completion emails, and review requests for home service pros.
Seasonal Service Reminder Templates
Fill your schedule with seasonal service reminders — spring tune-ups, fall inspections, winter prep, and summer maintenance emails for service businesses.
Email Templates for Contractors
Win more projects with professional estimate follow-ups, project updates, completion notices, and referral requests for general contractors and trades.