Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
We're raising {{campaignGoal}} for {{campaignName}} — and we need you
Today we're launching something important. Here's why it matters and how you can help.
We hit {{milestonePercent}} of our goal! {{amountRemaining}} to go
Incredible momentum. Here's where we stand and what we need to cross the finish line.
URGENT: Every dollar matched {{matchMultiplier}} — next {{matchWindow}} only
A donor is matching every gift. Your $50 becomes $100. But only for the next {{matchWindow}}.
We did it! {{campaignName}} raised {{totalRaised}} — thank you, {{firstName}}
Because of you, we reached our goal. Here's what happens next with your investment.
Best Practices
Launch campaigns with a compelling story, not just a dollar amount and a deadline
Send progress updates at real milestones (25%, 50%, 75%) to create momentum and social proof
Use matching gift challenges to create urgency — they consistently double conversion rates
Include the specific donor's contribution amount in thank-you emails to make it personal
Always explain where the money goes with specific allocations and impact projections
Common Mistakes
Launching a campaign with a single email and then going silent until the deadline
Sending progress updates without context on what the milestone means for the mission
Making matching gift emails feel like spam by sending too many in a short window
Forgetting to close the loop with donors after the campaign ends — always share results
Using guilt-based language instead of empowering donors to see themselves as part of the solution
Subject Line Examples
Timing & Performance
Personalization Tips
Fundraising campaigns are marathons disguised as sprints. The launch gets attention, but it's the progress updates, matching gifts, and sustained communication that actually hit the goal. Email is the backbone of every successful fundraising campaign because it reaches people who've already raised their hand to support your cause.
Progress updates work because of basic psychology: people want to be part of something that's succeeding. When donors see a campaign at 75% with a week to go, they're motivated to be part of the push that gets it across the finish line. That's why milestone-triggered emails consistently outperform time-based reminders.
Matching gifts are the single most powerful tool in fundraising email. When donors know their contribution will be doubled, donation rates increase dramatically. Combine a match with a deadline, and you create the kind of urgency that turns email openers into donors within minutes.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.