Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{eventName}} — {{eventDate}} at {{companyName}}
Mark your calendar. {{eventName}} is coming and spots are filling up fast.
You're booked! {{experienceName}} on {{bookingDate}}
Your reservation is confirmed. Here's everything you need to know before you arrive.
Plan your next group outing at {{companyName}} — parties, team building & more
Looking for the perfect group activity? We've got packages for every occasion and group size.
It's been a while, {{firstName}} — here's {{discountAmount}} off your next visit
We miss you! Come back to {{companyName}} and enjoy a special returning guest offer.
Best Practices
Include the number of spots remaining in event announcements to create genuine urgency
Send booking confirmations with arrival time, location, and preparation tips to reduce no-shows
Promote group packages to recent individual visitors who might plan future outings
Time re-engagement emails at 30 days of inactivity with a compelling offer to come back
Include 'what's new' content in re-engagement emails to give lapsed guests a reason to return
Common Mistakes
Promoting events without clear pricing, time, or booking information
Sending booking confirmations that lack arrival instructions or modification options
Running the same group package promotions all year without seasonal variation
Sending re-engagement emails too early (within 2 weeks) or too late (after 6+ months)
Using a stiff, corporate tone that doesn't match the fun atmosphere of your venue
Subject Line Examples
Timing & Performance
Personalization Tips
Entertainment venues live and die by foot traffic, and email marketing is the most cost-effective way to keep your venue top of mind. While social media posts disappear in hours, a well-timed email about an upcoming event or a "we miss you" offer can drive bookings for weeks.
Group bookings are the highest-revenue opportunities for entertainment venues, yet most venues only promote them when asked. Proactive group event emails — sent to past visitors and local businesses — can fill your calendar with birthday parties, corporate events, and team outings that bring in 5-20x the revenue of individual visits.
Re-engagement emails are where entertainment venues see the biggest return on their email investment. Most guests who loved your venue simply forget to come back. A timely reminder with a small incentive at 30 days of inactivity recovers guests who would otherwise be lost forever.
Build Beautiful Email Sequences for Your SaaS
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