Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your cleaning with {{companyName}} is confirmed — {{serviceDate}}
Your cleaning is booked. Here's everything you need to know before we arrive.
How does everything look, {{firstName}}?
Your cleaning is complete. We'd love to know how we did.
Save {{discountPercent}}% — switch to recurring cleaning
Loved your last clean? Set up recurring service and save on every visit.
Give {{referralOffer}}, get {{referralOffer}} — refer a friend
Share {{companyName}} with a friend. You both get {{referralOffer}}.
Best Practices
Send booking confirmations immediately with clear preparation instructions
Follow up within 4 hours of completion while the clean home is still fresh
Offer recurring service discounts to convert one-time clients
Make the referral program simple — same reward for both the referrer and the new client
Include a satisfaction guarantee in post-clean emails to catch issues early
Use the client's first name throughout for a personal touch
Common Mistakes
Not confirming bookings, leading to miscommunication about dates and access
Waiting too long after the clean to ask for a review — the wow factor fades fast
Making recurring pricing complicated with hidden fees or confusing terms
Sending referral emails before confirming the client is happy with their clean
Not including preparation instructions — cluttered homes slow down your team
Subject Line Examples
Timing & Performance
Personalization Tips
The Recurring Revenue Advantage
One-time cleanings are nice, but recurring clients are the foundation of a profitable cleaning business. Clients who clean biweekly spend 26x more per year than a one-time client. The recurring service offer email — sent after a great first clean — is the single most valuable email in your automation.
Reviews That Fill Your Schedule
Cleaning is one of the most review-driven businesses. Homeowners won't hand their keys to just anyone — they check reviews first. Sending a review request within hours of a completed cleaning, while the client is still enjoying their sparkling home, generates the consistent 5-star reviews that keep your phone ringing.
Referrals: Your Best Marketing Channel
Happy clients tell their friends, but only if you make it easy. A simple referral program — same reward for both parties, unique referral link, no complicated rules — turns every satisfied client into a marketing channel. The best cleaning businesses grow almost entirely through referrals.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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