Email Signature
A block of text or HTML appended to the end of emails, typically containing sender identification and contact information.
Definition
An email signature is a standardized block of content automatically appended to the end of emails. It typically includes the sender's name, title, company, contact information, and sometimes promotional elements like social links or legal disclaimers. In email marketing, signatures add a human touch and provide additional ways for recipients to connect.
Why It Matters
A professional signature adds credibility and humanizes automated emails. It provides multiple contact paths for recipients who want to respond or learn more. Signatures can also include legally required elements like physical address (required by CAN-SPAM) or privacy links (required by GDPR).
How It Works
Signatures are either manually added to individual emails or automatically appended by your email client/platform. Marketing emails often use branded HTML signatures with logos and styled contact information. The signature should be visually consistent with your email template.
Best Practices
- 1Keep signatures concise - essential information only
- 2Include required legal elements (physical address, unsubscribe link)
- 3Make contact information clickable (mailto links, phone links)
- 4Use consistent branding with your emails
- 5Consider a personal signature for relationship-building emails