When should you choose Sequenzy?
Sequenzy is the better choice for SaaS companies:
SaaS founders who need email with Stripe integration, not media personalization
Startups that can't afford $1,000+/month enterprise platforms
Teams wanting fast setup without weeks of implementation
Developers who want a simple transactional API alongside marketing
Companies wanting a modern interface without legacy platform complexity
When should you stick with Sailthru?
Sailthru is the better choice for media and publishing:
Media companies and publishers needing content personalization
Brands wanting interest-based recommendations for editorial content
Companies already in the Marigold ecosystem (Emma, Campaign Monitor)
Retailers wanting predictive personalization at enterprise scale
Teams needing cross-channel (email + SMS + push) for B2C
Honest Limitations of Sequenzy
No predictive content personalization or interest graphs
No automated content recommendations
Email only—no SMS or push notifications
Not suited for media companies, publishers, or large retailers
Simpler segmentation compared to Sailthru's behavioral engine
Honest Limitations of Sailthru
Extremely expensive—$1,000+/month with annual contracts
Part of Marigold portfolio—potential acquisition-related changes
Interface shows its age compared to modern platforms
Overkill for SaaS companies or small businesses
No native SaaS or Stripe integration
Implementation takes weeks, not minutes