When should you choose Sequenzy?

1. You're Running a SaaS Product

Keila is a newsletter tool. Sequenzy is a SaaS marketing platform. If you need Stripe integration, trial conversion sequences, churn prevention, and subscriber lifecycle management, Sequenzy is built for that. Keila doesn't know about subscriptions or billing events.

2. You Need Marketing Automation

Sequenzy has a visual automation builder with behavioral triggers, conditions, and SaaS-specific workflows. Keila lists automation as a planned feature but hasn't shipped it yet. If automated email workflows are important to you, Sequenzy delivers today.

3. You Want AI-Generated Content

Our AI sequences generate complete email workflows from a description. Describe what you want and Sequenzy writes the emails. Keila doesn't have any AI content features.

4. You Prefer Managed Infrastructure

Sequenzy is fully managed. No Docker setup, no email provider configuration, no server maintenance. Sign up and start sending. Self-hosted Keila requires infrastructure management, and even Keila Cloud requires you to manage your sending setup.

When should you stick with Keila?

1. You Value Open Source

Keila is fully open source under AGPLv3. No proprietary premium features, no vendor lock-in. You can read every line of code, contribute, or fork it. Sequenzy is closed source. If open source is a principle, Keila wins.

2. EU Data Hosting Matters

Keila Cloud runs on EU infrastructure in Germany and France. Self-hosted Keila lets you choose exactly where your data lives. If EU data residency is a legal or ethical requirement, Keila handles this exceptionally well.

3. Privacy Is a Core Value

Keila is designed privacy-first. Tracking can be disabled with one click. No data sold, minimal data collected. If your brand values privacy, Keila aligns with that better than most email tools.

4. You Want to Self-Host for Free

Self-hosted Keila costs nothing (it's open source). Pair it with a cheap email provider and you have a capable newsletter tool for nearly zero cost. Sequenzy starts at $49/mo.

5. You Need Unlimited Contacts

All Keila plans include unlimited contacts. Sequenzy charges by subscriber count. If you have a large list but send infrequently, Keila's pricing model works better.

6. You Want MJML Support

Keila supports MJML for custom responsive email layouts. If you have custom email designs, MJML gives you full control over the HTML output. Sequenzy uses its own email editor format.

Honest Limitations of Sequenzy

• Not open source: Closed source, no code access
• No self-hosting: Cloud-only, data on our servers
• More expensive: $49/mo vs Keila's $8-32/mo or free self-hosted
• No EU hosting guarantee: Data not guaranteed to stay in EU
• No MJML: Uses its own editor, no raw MJML support
• Subscriber-based pricing: Costs scale with list size

Honest Limitations of Keila

• No automation yet: Marketing automation is planned but not shipped
• No Stripe integration: Can't trigger emails based on billing events
• No AI content: No AI writing or sequence generation
• Smaller ecosystem: Fewer integrations than established platforms
• Self-hosted needs management: Docker, server updates, monitoring
• Newer project: Less mature than established tools like Mailchimp or MailerLite
• No A/B testing yet: Listed as planned, not available