Different Tools for Different Jobs
This comparison is unusual because Intercom and Sequenzy solve fundamentally different problems:
- Intercom: AI-first customer service platform. Live chat, helpdesk, AI bots, product tours. Email is one channel among many.
- Sequenzy: SaaS email marketing platform. Email automation, transactional emails, Stripe integration. 100% focused on email.
If you need customer support infrastructure, Intercom is the choice. If you need email marketing, we're the choice. The overlap is small.
When should you choose Sequenzy?
1. You Primarily Need Email Marketing
Sequenzy is built for email—marketing campaigns, automated sequences, transactional emails. If email is your main channel, we do it better and cheaper than Intercom's email features.
2. You Want Predictable Pricing
Sequenzy is $49/mo for 10k subscribers. Period. Intercom charges per seat ($29-139) + per AI resolution ($0.99) + per email sent + proactive messaging ($99/mo). Real costs often reach $600-2,000+/mo.
3. You Need Native Stripe SaaS Integration
Sequenzy syncs subscription data, MRR, and churn signals from Stripe. Intercom can integrate with Stripe but doesn't have the same SaaS billing depth.
4. You Don't Need Live Chat or Helpdesk
If customer support chat isn't your priority, Intercom's main value proposition doesn't apply to you. Don't pay for features you won't use.
When should you choose Intercom?
1. You Need a Customer Support Platform
We're not a helpdesk. Intercom has ticketing, shared inbox, team assignment, SLAs—everything a support team needs. If you need to manage support tickets, use Intercom.
2. You Need Live Chat
We don't have live chat. Intercom's Messenger widget enables real-time conversation with customers. If live chat is important, Intercom has it and we don't.
3. You Want AI to Handle Support
We don't have AI chat. Intercom's Fin AI can resolve customer queries automatically at $0.99 per resolution. If AI support deflection matters, Intercom has this.
4. You Need Product Tours
We don't have product tours. Intercom can create guided in-app tours for onboarding. If this is important for your product, Intercom has it.
5. You Need Multi-Channel Support
Intercom handles chat, email, SMS, and WhatsApp in one platform. We're email-only. If you need to support customers across channels, Intercom consolidates this.
Honest Limitations of Sequenzy
- No live chat: We can't add a chat widget to your site.
- No AI chatbot: We don't have conversational AI.
- No helpdesk: We don't do ticketing or support team workflows.
- No product tours: We can't create in-app guided tours.
- No in-app messages: We don't send messages inside your product.
- Email-only: No SMS or WhatsApp support.
Honest Limitations of Intercom
- Expensive: Real costs often $600-2,000+/mo with all the add-ons.
- Complex pricing: Per-seat + per-resolution + per-email + add-ons. Hard to predict.
- Email as afterthought: Email isn't their focus. Features are less deep.
- Overkill for email: If you just need email, you're paying for unused features.
- Annual contracts: Often locked into yearly commitments.
- Per-email charges: Bulk emails cost extra on top of base price.