12 Best Ortto Alternatives

Our Pick for SaaS Companies

Sequenzy

Marketing + transactional for SaaS with AI content generation. Simpler than Ortto but built specifically for software companies. 10x cheaper at the same contact count.

Tell the AI what you need — onboarding, trial conversion, dunning — and it writes the entire sequence, saving hours of copywriting that Ortto leaves to you. The native Stripe integration automatically syncs subscription data so billing events trigger the right emails without middleware. You trade Ortto's visual journey builder, SMS, and landing pages for a focused email platform that handles what most SaaS teams actually need at a fraction of the cost.

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Best for

SaaS teams wanting focused automation without complexity

Pricing

$49/month for 10k subscribers

Pros

10x cheaper than Ortto at 10k contacts
AI generates entire email sequences
Native Stripe integration
Marketing + transactional combined
Built specifically for SaaS

Cons

No visual journey builder like Ortto
No SMS marketing
No landing pages
Fewer multi-channel options

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ActiveCampaign

The most direct Ortto competitor with visual automation builder, CRM, and multi-channel marketing. Similar capabilities at a lower price point.

ActiveCampaign's automation builder supports if/else branching, goal-based triggers, and conditional waits — matching much of what Ortto's journey builder offers. The built-in CRM includes deal pipelines and contact scoring, eliminating the need for separate sales tools. With 900+ integrations, it connects to virtually every tool in your stack without custom development. At $149/month for 10k contacts on the Plus plan, you get CRM + automation at less than a third of Ortto's $509 Professional tier.

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Best for

Teams wanting Ortto-like automation at lower cost

Pricing

$149/month for 10,000 contacts (Plus plan)

Pros

Visual automation builder like Ortto
Built-in CRM included
Good deliverability
SMS marketing available
Extensive integration library

Cons

Interface can be overwhelming
Gets expensive past 10k contacts
Some features locked to higher tiers
Not as clean as Ortto's UI

Customer.io

The enterprise choice for PLG companies. Email, push, SMS, in-app messaging with sophisticated behavioral triggers.

More powerful than Ortto for complex journeys. Customer.io's event-driven architecture lets you trigger messages based on any user action in your product — not just email opens and clicks, but actual product behavior like feature usage, upgrade intent, and engagement patterns. The multi-channel orchestration (email, push, SMS, in-app, webhooks) is more sophisticated than Ortto's, with real-time segmentation that updates as user data changes. At $100/month for 5k profiles, the per-contact cost is higher, but for PLG companies with complex user journeys, the behavioral depth justifies the premium.

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Best for

PLG companies with complex multi-channel needs

Pricing

$100/month for 5,000 profiles (Essentials)

Pros

Most powerful behavioral automation
Multi-channel (email, push, SMS, in-app)
Better for complex user journeys
Excellent API and data handling
Built for product-led growth

Cons

More expensive than Ortto at scale
Steep learning curve
Complex setup required
Overkill for simple email marketing

Drip

Visual automation builder focused on e-commerce. Good Ortto alternative if you're selling products, not SaaS.

Clean interface with strong e-commerce integrations. Drip's workflow builder will feel familiar to Ortto users — drag-and-drop with branching logic, delays, and conditional paths based on customer behavior. Revenue attribution tracks exactly which emails drive purchases, providing ROI data that Ortto's analytics don't match for e-commerce. Deep Shopify and WooCommerce integrations pull in order data natively, powering pre-built workflows for cart abandonment and post-purchase follow-ups. At ~$184/month for 10k subscribers, pricing is lower than Ortto's $509, though the e-commerce focus means B2B features are limited.

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Best for

E-commerce businesses wanting visual automation

Pricing

~$184/month for 10,000 subscribers

Pros

Visual workflow builder
Strong e-commerce focus
Clean, modern interface
Good Shopify integration
Revenue attribution

Cons

E-commerce focused (not ideal for SaaS)
Gets expensive quickly
No transactional email
Fewer B2B features than Ortto

HubSpot

The enterprise marketing suite. More than just email — full CRM, sales tools, content management.

Way more than Ortto, but also way more expensive. HubSpot spans marketing, sales, customer service, and content management in a unified platform with a free CRM at its core. The marketing automation is powerful with A/B testing, smart content, and comprehensive attribution reporting. HubSpot Academy provides extensive free training, and the integration marketplace connects to thousands of tools. At $890/month for Marketing Hub Professional, it's nearly 2x Ortto's price, but you get a complete business platform rather than just marketing automation — making it worthwhile for companies that need the breadth.

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Best for

Teams wanting all-in-one marketing + sales platform

Pricing

$890/month for Marketing Hub Professional

Pros

Complete marketing + sales suite
Best-in-class CRM
Extensive integrations
Strong reporting and analytics
Large ecosystem

Cons

Significantly more expensive
Overkill for just email marketing
Complex pricing structure
Long onboarding process

Brevo

Budget-friendly automation with unlimited contacts. Pay per email sent. Less sophisticated than Ortto, but a fraction of the price.

Brevo's unlimited contacts model means you import your entire database without per-contact fees — you only pay for emails sent. The automation builder handles basic workflows with triggers, delays, and conditions, though it's simpler than Ortto's visual journey builder. SMS marketing, transactional email, and a basic CRM are all included in the same platform. At $25/month for 20k emails, it costs roughly 5% of what Ortto charges, making it the pragmatic choice for teams whose automation needs don't require enterprise sophistication.

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Best for

Budget-conscious teams needing basic automation

Pricing

$25/mo for unlimited contacts (20,000 emails)

Pros

Unlimited contacts
Marketing + transactional
SMS included
Actually affordable
Decent automation builder

Cons

Less sophisticated automation
Interface is clunky
Pay-per-email adds up
Support can be slow

MailerLite

Clean, affordable email marketing with automation. Simpler than Ortto but covers the basics well.

Good value if you don't need enterprise features. MailerLite's drag-and-drop editor and automation builder are intuitive enough that non-technical team members can manage campaigns independently. Landing pages are included — a feature that costs extra or requires separate tools with many competitors. The free tier (1,000 subscribers) is generous for testing, and paid plans start at $73/month for 10k subscribers. The automation isn't as sophisticated as Ortto's visual journeys, but for teams that need email marketing, basic automation, and landing pages without enterprise pricing, MailerLite covers the essentials at 85% less than Ortto.

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Best for

Small teams wanting simple, affordable automation

Pricing

$73/month for 10,000 subscribers (Growing Business)

Pros

Much more affordable than Ortto
Clean, intuitive interface
Good automation for the price
Landing pages included
Generous free tier (1,000 subs)

Cons

Less sophisticated automation
No CRM features
Basic reporting
Fewer integrations

ConvertKit

Creator-focused email marketing with visual automation. Great for content creators and newsletters, less ideal for SaaS or complex B2B.

ConvertKit (now Kit) was designed for bloggers, YouTubers, course creators, and newsletter operators — a fundamentally different audience than Ortto's marketing teams. The visual automation builder is clean and intuitive, the tagging system makes segmentation simple, and built-in support for paid newsletters and digital product sales eliminates the need for tools like Gumroad. At $119/month for 10k subscribers on Creator Pro, it's significantly cheaper than Ortto. If your "marketing automation" is really about nurturing a creator audience and selling digital products, ConvertKit is purpose-built for that job.

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Best for

Content creators and newsletter operators

Pricing

$119/month for 10,000 subscribers (Creator Pro)

Pros

Clean visual automation
Built for creators
Good deliverability
Easy tagging system
Supports paid newsletters

Cons

Creator-focused (not SaaS)
No CRM or sales features
Basic reporting
No transactional email

Klaviyo

The e-commerce automation powerhouse. Deeper Shopify/WooCommerce integration than Ortto.

If you're selling products, Klaviyo's data model is superior. Klaviyo pulls in product catalog data, purchase history, and browsing behavior to power abandoned cart flows, product recommendations, and predictive analytics that estimate customer lifetime value and churn risk. The segmentation engine is among the most powerful available, letting you target based on dozens of behavioral and purchase attributes simultaneously. SMS marketing is integrated alongside email for unified e-commerce messaging. At $150/month for 10k contacts, it's cheaper than Ortto and dramatically more capable for e-commerce — the specialist versus generalist advantage.

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Best for

E-commerce businesses with Shopify/WooCommerce

Pricing

$150/month for 10,000 contacts

Pros

Best e-commerce integrations
Sophisticated segmentation
Revenue attribution
Strong Shopify integration
SMS marketing included

Cons

Expensive at scale
E-commerce focused (not SaaS)
Complex pricing
Steep learning curve

#10

Loops

SaaS-focused email with transactional included. Simpler than Ortto, purpose-built for software companies.

Modern alternative. Loops combines transactional emails (password resets, receipts) with marketing campaigns and automated sequences in a single clean interface designed specifically for SaaS. Every feature is available on every plan — no tiered gates like Ortto's $509/$849 split for transactional access. The onboarding is smooth, the UI is modern, and the team ships regular updates. At $49-99/month for 5-10k contacts, it's a fraction of Ortto's cost, though you lose the visual journey builder, SMS, and landing pages. For SaaS teams that primarily need email automation, Loops delivers without the complexity tax.

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Best for

SaaS teams wanting clean marketing + transactional

Pricing

$49/mo for 5k, ~$99/mo for 10k

Pros

Built for SaaS specifically
Transactional + marketing together
Clean, modern interface
Good deliverability
All features on all plans

Cons

No visual journey builder
Less sophisticated automation
Gets expensive past 10k
No CRM features

#11

Encharge

Marketing automation specifically for SaaS. Visual flow builder with product event tracking.

Positioned as a cheaper HubSpot/Ortto alternative. Encharge's visual flow builder lets you create branching automation sequences based on product events, user behavior, and lead scores — similar to Ortto's journey builder but focused specifically on SaaS conversion workflows. Native integrations with Segment and Stripe pipe in product usage and billing data without custom webhook development. User segments update in real time based on behavior, enabling dynamic targeting that adapts as users progress through your funnel. At $99/month for 10k subscribers, it's a fifth of Ortto's price with comparable SaaS-specific automation depth.

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Best for

SaaS teams wanting visual automation with product events

Pricing

$99/month for 10,000 subscribers (Growth plan)

Pros

Visual automation builder
SaaS-focused features
Product event tracking
More affordable than Ortto
User segments based on behavior

Cons

Smaller company than Ortto
Fewer integrations
No transactional email
Less established

#12

GetResponse

All-in-one marketing with webinars. Less sophisticated automation than Ortto, but includes features like webinar hosting that Ortto doesn't have.

GetResponse's built-in webinar platform lets you host live and on-demand webinars directly from the same tool that manages your email marketing — eliminating the need for Zoom or similar tools. The automation builder handles marketing workflows with triggers, conditions, and actions, plus landing pages are included for lead generation. AI features assist with subject lines and email content generation. At $79/month for 10k contacts, it's significantly cheaper than Ortto while offering capabilities (webinars, conversion funnels) that Ortto doesn't include. The tradeoff is less sophisticated automation depth.

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Best for

Teams wanting email + webinars in one platform

Pricing

$79/month for 10,000 contacts (Marketing Automation)

Pros

Webinar hosting included
Decent automation builder
Landing pages included
More affordable than Ortto
Good deliverability

Cons

Jack of all trades, master of none
Automation less sophisticated
Webinar quality is basic
Interface feels dated

Why Consider Alternatives to Ortto

The pricing is significant for mid-size lists

At $509/month for 10k contacts on the Professional plan, Ortto is positioned as a premium marketing automation platform. If you're not using all its features, you might be overpaying. Alternatives like Sequenzy ($49) or ActiveCampaign ($149) cover similar use cases for less.

You might not need the complexity

Ortto includes journey builders, lead scoring, web push, WhatsApp, landing pages, and more. For many SaaS teams, this is overkill. Simpler platforms that focus on email automation might serve you better without the learning curve.

SaaS-specific features are limited

Despite marketing to tech companies, Ortto is a general-purpose platform. SaaS-specific tools like Sequenzy or Loops have deeper integrations with Stripe, product events, and trial/subscription lifecycle automations built-in.

Transactional email requires add-ons or separate tools

Ortto's transactional email is only available on the Business plan ($849/mo for 10k). If you need both marketing and transactional, you're either paying premium or managing two platforms. Alternatives like Sequenzy include both from the start.

Feature

Ortto

Sequenzy

ActiveCampaign

Customer.io

Brevo

Encharge

Price at 10k

$509

$49

$149

$100*

$25*

$99

Visual builder

Basic

Transactional

$849+ tier

Limited

CRM

Limited

SMS

AI content

SaaS focus

General

SaaS

General

PLG/SaaS

General

SaaS

When to Use Each Platform

Choose Sequenzy if...

You're a SaaS company focused on email
AI-generated sequences appeal to you
You use Stripe and want automatic sync
You want simpler pricing ($49 vs $509)

Choose Stay with Ortto if...

You use the visual journey builder extensively
You need WhatsApp and web push marketing
Landing pages in the same platform matters
You're already invested in Ortto's ecosystem

Choose ActiveCampaign if...

You want Ortto-like features at lower cost
CRM functionality is important
You need extensive integrations
Visual automation is a must

Choose Customer.io if...

You have complex PLG user journeys
Multi-channel (email, push, in-app) is critical
You need sophisticated behavioral triggers
Enterprise-grade automation is worth the price

Choose Brevo if...

Budget is the primary concern
You have unlimited contacts but lower sends
Basic automation is sufficient
You need transactional + marketing cheaply

Why people leave Ortto

Ortto (formerly Autopilot) built its reputation on visual journey building - drag-and-drop automation that marketing teams could actually use. The rebrand brought expanded features: SMS, WhatsApp, web push, landing pages. But it also brought enterprise pricing that's hard to justify for many teams. At $509/month for just 10,000 contacts on the Professional plan, you're paying enterprise rates for what many teams use as an email marketing tool with some extras. The visual journey builder is genuinely one of the best in the industry, but if 90% of your automation is "send email when X happens," that visual polish comes at a steep premium over focused alternatives.

The pricing cliff

At $509/month for the Professional plan (10k contacts), Ortto positions itself alongside enterprise tools. That's fine if you're using all the multi-channel features. But most SaaS teams are primarily doing email marketing, and paying $509/month for email automations when alternatives cost $49-149/month is a hard sell. For context on what modern SaaS teams actually need, read our guide to email marketing tools for SaaS.

Feature breadth vs depth

Ortto tries to do everything: email, SMS, WhatsApp, web push, landing pages, forms, popups, surveys. This breadth means each feature is good but not great. Dedicated tools often beat Ortto in their specialty - Klaviyo for e-commerce, Customer.io for PLG, Typeform for surveys.

Transactional email locked to higher tier

If you need both marketing and transactional email, Ortto only includes transactional on the Business plan ($849/month). That's a significant jump from Professional, or you're managing a separate transactional service alongside Ortto.

The alternatives, honestly

If you're SaaS and want simpler: Sequenzy

Sequenzy costs $49/month for 10,000 subscribers (120k emails) - 10x cheaper than Ortto. You lose the visual journey builder, but gain AI that writes your email sequences and native Stripe integration that syncs customer data automatically.

For most SaaS teams, the focused email automation is more valuable than Ortto's multi-channel sprawl. And having transactional + marketing in one platform at that price is hard to beat.

If you want Ortto features cheaper: ActiveCampaign

ActiveCampaign at $149/month for 10k contacts gives you visual automation builder, CRM, and SMS marketing - similar to Ortto at less than 1/3 the price. The interface isn't as clean, and the learning curve exists, but the capability is comparable.

If you're PLG with complex journeys: Customer.io

Customer.io is the choice for PLG companies with sophisticated user journeys. Multi-channel orchestration (email, push, SMS, in-app), event-based automation, and deep behavioral tracking. It's not cheap ($100/mo for 5k profiles), but nothing else matches its power for product-led companies.

If budget is everything: Brevo

Brevo's $25/month for unlimited contacts with basic automation is the budget answer. You won't get Ortto's sophistication, but you get marketing + transactional email that works. Good for early-stage when every dollar matters.

The pricing comparison

At 10,000 contacts:

Ortto Professional: $509/month (marketing only)
Ortto Business: $849/month (with transactional)
Sequenzy: $49/mo (marketing + transactional + AI)
ActiveCampaign Plus: $149/month (with CRM)
Customer.io: $100/month for 5k (behavioral powerhouse)
Brevo: $25/month for 20k emails (budget option)
MailerLite: $73/month (clean and simple)

The price difference is dramatic. Make sure you're getting value for the premium. Check our pricing page for detailed Sequenzy costs.

When Ortto is still the right choice

Stay with Ortto if:

You actively use the visual journey builder daily
Multi-channel (SMS, WhatsApp, web push) is core to your strategy
Having landing pages in the same platform reduces your tool sprawl
The enterprise features justify the enterprise price

Don't switch just because it seems expensive. If Ortto's journey builder is central to how your marketing team works, the switching cost and learning curve elsewhere might not be worth it. But if you're a SaaS team mostly doing email automations, you're likely overpaying.

Verify your email infrastructure with our DMARC checker and SPF checker before any migration. Use our email validator tool to clean your list.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Ortto Alternatives Worth Considering

TL;DR

12 Best Ortto Alternatives

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Why Consider Alternatives to Ortto

Feature Comparison

When to Use Each Platform

Why people leave Ortto

The pricing cliff

Feature breadth vs depth

Transactional email locked to higher tier

The alternatives, honestly

If you're SaaS and want simpler: Sequenzy

If you want Ortto features cheaper: ActiveCampaign

If you're PLG with complex journeys: Customer.io

If budget is everything: Brevo

The pricing comparison

When Ortto is still the right choice

Frequently Asked Questions

What's the best Ortto alternative for SaaS?

Why is Ortto so expensive?

Is Ortto the same as Autopilot?

What's the difference between Ortto and ActiveCampaign?

Does Sequenzy have automation like Ortto?

What's the best cheap Ortto alternative?

Ortto vs Customer.io for PLG?

How hard is it to migrate from Ortto?

Does Ortto include transactional email?

How do I cancel my Ortto subscription?

What is Ortto's pricing structure?

How do I export my data from Ortto?

Does Ortto offer a free trial?

What is Ortto's refund policy?

Ortto vs HubSpot for marketing automation?

Ready to try Sequenzy?

More Alternatives

ActiveCampaign Alternatives

HubSpot Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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