Overview
SendX and ConvertKit serve different audiences. SendX is a budget email platform for general SMB needs. ConvertKit is purpose-built for creators who want to build audiences and monetize content.
See our SendX comparison and ConvertKit comparison for individual deep dives.
Different Philosophies
SendX: Affordable email marketing with unlimited sends. General purpose, no specific audience focus.
ConvertKit: Email for creators—writers, podcasters, YouTubers, course creators. Built-in commerce, simple design philosophy, community focus.
ConvertKit's Creator Advantage
Built-in Monetization
ConvertKit includes paid newsletter subscriptions, tip jars, and digital product sales. Stripe integration is native for commerce. Creators can earn directly from their email list without external tools.
Generous Free Tier
10,000 subscribers free. This is extraordinary for creator bootstrapping. Build your audience first, monetize later. SendX's 14-day trial doesn't compare.
Clean Tag-Based System
ConvertKit uses tags only—no separate lists. This simplifies subscriber management and segmentation. Many find it cleaner than traditional list + tag approaches.
Creator-Focused Templates
ConvertKit's templates are minimal by design. The philosophy: simple emails perform better than flashy designs for creator content.
SendX's Value Proposition
Lower Price
$59.99/mo vs $79-100/mo at 10k subscribers. If you don't need creator-specific features, SendX is 25-40% cheaper.
More Templates
64 templates vs ConvertKit's minimal approach. If you want designed email templates, SendX offers more options.
Browser Push
SendX includes web push notifications. ConvertKit is email only. Additional channel for engagement.
Traditional Email Marketing
If you're a business (not a creator), SendX's traditional approach may feel more familiar than ConvertKit's creator-centric design.
For SaaS Companies
Neither platform is built for subscription businesses:
- SendX lacks Stripe integration entirely
- ConvertKit's Stripe integration is for creator commerce, not SaaS billing
For SaaS-specific features like MRR segmentation and subscription automation, Sequenzy offers native Stripe integration and AI sequences at $49/month for 10,000 subscribers (120k emails).
The Verdict
Choose ConvertKit if you're a creator building an audience and want monetization tools built-in. The free tier for up to 10k subscribers is hard to beat.
Choose SendX if you're a general business wanting affordable email without creator-specific features you won't use.
Choose Sequenzy if you run a SaaS and need subscription-aware automation with native Stripe integration.
For more options, see ConvertKit alternatives or SendX alternatives.