MoosendvsLoops

Moosend vs Loops

Budget generalist vs SaaS specialist

TL;DR

Moosend costs $32/month for 10k subscribers. Loops costs around $99/month. Moosend is a general-purpose budget platform. Loops is built specifically for SaaS with developer-friendly features and modern design. Choose Moosend for budget email marketing or Loops if you are a SaaS company wanting a modern platform.

Key Differences

The main things that set these tools apart

Target Market

Moosend targets general businesses with budget pricing. Loops targets SaaS companies with modern design and developer features. Choose based on your business type.

Price
Moosend wins

Moosend costs $32/month for 10k subscribers. Loops costs around $99/month. Moosend is significantly cheaper but less SaaS-focused.

Developer Experience
Loops wins

Loops has a modern API with better documentation aimed at developers. Moosend has a functional API but is not developer-focused. SaaS teams often prefer Loops' DX.

Design and UX
Loops wins

Loops has a modern, minimal design that resonates with SaaS teams. Moosend is functional but dated. For design-conscious teams, Loops feels more contemporary.

Pricing Comparison

At 10,000 subscribers

Moosend
$32/month

Pro plan, unlimited emails, all features

Visit Moosend
Loops
~$99/month

SaaS-focused, modern platform

Visit Loops
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
Moosend
Loops
Sequenzy
Platform Focus
Target market
General businesses
SaaS companies
SaaS companies
Developer experience
Basic API
Modern API
Modern API
Design aesthetic
Functional
Modern, minimal
Clean
Documentation
Standard
Developer-focused
Developer-focused
Email Features
Email campaigns
Good
Good
Email templates
75+ templates
Minimal, modern
AI-generated
Drag-and-drop editor
Transactional email
Available
Native
Native
Automation
Visual automation
Good
Good
Event-based triggers
Basic
Good
Stripe + custom
User properties
Basic custom fields
Flexible attributes
Flexible attributes
Loops/sequences
Workflows
Loops (native)
Sequences
Pricing
Price at 10k
$32/month
~$99/month
$49/month
Email sends
Unlimited
Included
Unlimited
Free tier
30-day trial
1,000 contacts free
14-day trial

Best For

When to choose each tool

Choose Moosend if you...
  • Budget-focused businesses
  • Non-SaaS companies
  • Teams prioritizing cost over design
  • High-volume email senders
  • Simple marketing automation
Choose Loops if you...
  • SaaS companies and startups
  • Developer-focused teams
  • Design-conscious brands
  • Modern product companies
  • Teams valuing developer experience
Choose Sequenzy if you...
  • SaaS companies building on Stripe
  • Founders wanting billing-aware automation
  • Teams needing unified transactional + marketing
  • Startups wanting AI email generation

Another SaaS Option to Consider

Stripe Integration

Both Loops and Sequenzy target SaaS. Sequenzy has deeper Stripe integration with automatic trial expiry, plan upgrade, and churn prevention automation. Loops requires more setup for billing events.

Better Value

At $49/month for 10,000 subscribers (120k emails), Sequenzy costs half of what Loops charges. For SaaS companies, you get comparable features with better Stripe automation at lower cost.

AI Email Generation

Sequenzy includes AI-powered email generation. Both platforms handle transactional and marketing email well, but Sequenzy adds AI assistance for content creation.

Try Sequenzy Free

Overview

Moosend and Loops target different markets. Moosend is a budget email platform for general businesses. Loops is a modern platform designed specifically for SaaS companies.

The 3x price difference ($32 vs ~$99) reflects different target audiences and platform philosophies.

Different Markets

Moosend targets:

  • Small to medium businesses
  • Budget-conscious marketers
  • General email marketing needs

Loops targets:

  • SaaS companies and startups
  • Developer-focused teams
  • Modern product companies

The platforms are built for different customers.

Developer Experience

Loops has invested heavily in developer experience:

  • Modern, well-documented API
  • Clean SDK implementations
  • Developer-focused documentation
  • Event-based architecture

Moosend has a functional API but is not developer-focused. For engineering teams integrating email into their products, Loops is more pleasant to work with.

Design and Aesthetic

Loops has a modern, minimal design that resonates with tech companies. The platform feels contemporary.

Moosend is functional but dated. It works, but does not feel like modern software.

For design-conscious SaaS teams, Loops aligns better with brand expectations.

Pricing Reality

Moosend costs $32/month for 10,000 subscribers. Loops costs around $99/month.

That is $800/year difference. Significant for bootstrapped startups. But if Loops' developer experience and design save engineering time, the ROI may justify the premium.

Transactional Email

Loops has native transactional email designed for SaaS applications. Password resets, welcome emails, and notifications are first-class features.

Moosend has transactional email but it is not the focus. For SaaS companies needing strong transactional capabilities, Loops is more capable.

The Decision

Choose Moosend when: Budget is the priority, you are not a SaaS company, or design and developer experience are secondary concerns.

Choose Loops when: You run a SaaS company, value modern design and developer experience, and are willing to pay the premium for a platform built for your market.

Sequenzy as an Alternative

Both Loops and Sequenzy target SaaS. Sequenzy costs $49/month for 10k subscribers, about half of Loops.

Sequenzy has deeper Stripe integration with automatic trial expiry, plan upgrade, and churn prevention automation. It also includes AI email generation.

For SaaS companies building on Stripe who want billing-aware automation, Sequenzy offers strong value.

Frequently Asked Questions

Loops is better for SaaS. It is designed specifically for software companies with modern APIs and developer-focused features. Moosend is a general-purpose platform without SaaS specialization.

Loops targets SaaS companies with modern design, developer-focused features, and better transactional email. The premium reflects different market positioning and platform investment.

Moosend has transactional email capabilities but it is not their focus. Loops has native transactional email designed for SaaS applications. For developer teams, Loops is more capable.

Both have solid automation. Loops has more flexible event-based triggers suited to SaaS. Moosend's automation is good but more general-purpose.

Yes. Loops offers 1,000 contacts free. Moosend only has a 30-day trial. For SaaS startups testing email platforms, Loops' free tier is useful.

Moosend has a functional API but is not developer-focused. Loops has better documentation and a more modern developer experience. For dev teams, Loops is typically preferred.

Yes. Export contacts from Moosend and import into Loops. Rebuild automations to take advantage of Loops' event-based triggers. Connect your app for user behavior data.

Moosend has more templates. Loops has a minimal, modern aesthetic. If you want lots of template options, Moosend. If you prefer clean, simple emails, Loops.

If budget is extremely tight and you need basic email marketing, Moosend works. If you want a modern platform designed for SaaS, Loops or Sequenzy is better suited.

Both target SaaS. Sequenzy has deeper Stripe integration and costs about half as much. Loops has arguably better design. Both are solid choices for SaaS email.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com