Overview

Mautic and Loops represent opposite approaches to email marketing for SaaS. Mautic is enterprise-grade open-source software you host yourself. Loops is a modern, simple platform designed to get SaaS companies sending emails quickly. See our detailed Loops comparison for more alternatives.

Simplicity vs Power

This is the core tradeoff. Loops is intentionally simple. Clean UI, fast setup, and you are sending emails in minutes. Mautic is powerful but complex. Server setup, configuration, and ongoing maintenance require technical expertise. Choose based on your team's capabilities.

SaaS Focus

Loops was built specifically for SaaS companies. Event-based triggers, modern API, and product-led design are native. Mautic is general-purpose software that can be configured for SaaS but requires more work. For SaaS-specific workflows, Loops is more focused.

Automation Capabilities

Mautic has enterprise features Loops lacks: lead scoring, website tracking, and sophisticated behavioral automation. Loops keeps things simple with basic event triggers. If you need complex automation, Mautic has more depth. If simple workflows suffice, Loops is easier.

Cost Reality

Loops is $49/month at 5,000 contacts with unlimited sends. Mautic self-hosted is "free" but requires hosting ($30-100+/month), email delivery service, and technical time. For many SaaS companies, Loops is actually cheaper when you factor in total cost.

The Stripe Question

Neither Mautic nor Loops has native Stripe integration. Both require workarounds for subscription-based automation. Sequenzy was built for SaaS with native Stripe integration that triggers emails from payment events. See our pricing page.