MauticvsBrevo

Mautic vs Brevo

Self-hosted control vs affordable multi-channel

TL;DR

Mautic is open-source and self-hosted, offering unlimited contacts and complete control but requiring technical skills. Brevo (formerly Sendinblue) is an affordable SaaS platform with email, SMS, and CRM built in. Choose Mautic if you have developers and want data ownership. Choose Brevo if you want affordable multi-channel marketing without technical complexity.

Key Differences

The main things that set these tools apart

Multi-Channel Capabilities
Brevo wins

Brevo includes SMS, WhatsApp, and chat natively. Mautic requires plugins and additional configuration for channels beyond email. For true multi-channel marketing, Brevo is simpler.

Total Cost

Brevo starts at $25/month for 20,000 emails. Mautic self-hosted requires hosting and email services. Depending on volume and technical resources, either can be cheaper.

Automation Depth
Mautic wins

Mautic has more advanced automation capabilities, including sophisticated lead scoring and campaign management. Brevo's automation is good but simpler.

Ease of Use
Brevo wins

Brevo is designed for marketers with no technical background. Mautic requires PHP knowledge and server administration. The learning curves are drastically different.

Pricing Comparison

At 10,000 contacts

Mautic
$0+/month

Self-hosted is free. Cloud from $500/mo. Add hosting and sending costs.

Visit Mautic
Brevo
$25/month

Starter plan with 20k emails/month. Business plan from $65/mo for more features.

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited emails, Stripe integration included.

Feature Comparison

Side-by-side feature breakdown

Feature
Mautic
Brevo
Sequenzy
Email Marketing
Email Campaigns
Visual Email Builder
Basic
Good
Modern
Templates
Community templates
60+ templates
AI-generated
A/B Testing
Send Time Optimization
Multi-Channel
SMS Marketing
Via plugins
Built-in
WhatsApp
Chat
Transactional Email
Automation & CRM
Marketing Automation
Advanced
Good
Good
Visual Workflow Builder
Lead Scoring
Basic
CRM
Basic contacts
Built-in CRM
Contact management
Website Tracking
Technical & Control
Self-Hosted Option
Open Source
Data Ownership
Complete
Their servers
Their servers
Setup Time
Days to weeks
Minutes
Minutes

Best For

When to choose each tool

Choose Mautic if you...
  • Technical teams with DevOps capabilities
  • Organizations needing complete data control
  • Companies with sophisticated automation requirements
  • Large contact lists where per-email pricing hurts
  • Agencies wanting white-label options
Choose Brevo if you...
  • Small businesses wanting affordable email marketing
  • Teams needing SMS and email in one platform
  • Companies without technical staff
  • Users wanting quick setup and easy interface
  • Businesses on tight budgets
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Teams wanting managed service with payment triggers
  • Founders seeking simplicity with revenue focus

When to Consider Sequenzy Instead

SaaS Revenue Integration

Neither Mautic nor Brevo offers native Stripe integration. For SaaS companies, Sequenzy triggers automations from payment events natively.

Focused on What Matters

Brevo spreads across many channels. Mautic requires maintenance. Sequenzy focuses on email automation for SaaS without the distractions.

Better Value for SaaS

At 10,000 contacts with unlimited sends, Sequenzy is $49/month vs piecing together Brevo plans for similar capability.

Try Sequenzy Free

Overview

Mautic and Brevo (formerly Sendinblue) both aim to make marketing automation accessible, but through different approaches. Mautic is open-source software you host yourself. Brevo is affordable SaaS with email, SMS, and CRM built in. See our detailed Brevo comparison for more alternatives.

The Multi-Channel Question

Brevo includes email, SMS, WhatsApp, and chat in one platform. Mautic focuses on email and marketing automation, requiring plugins for other channels. If you need multi-channel marketing from day one, Brevo delivers without extra setup.

Cost Comparison

Brevo's Starter plan is $25/month for 20,000 emails with unlimited contacts. Mautic is "free" but requires hosting ($30-100+/month), email delivery service, and technical maintenance. For small businesses without technical staff, Brevo is often cheaper in total cost.

Automation Capabilities

Mautic has more sophisticated automation features, including advanced lead scoring and complex campaign logic. Brevo's automation is good for standard workflows but simpler. If you need enterprise-level marketing automation, Mautic has more depth.

Setup and Maintenance

Brevo takes minutes to set up. You verify your domain and start sending. Mautic requires server provisioning, PHP configuration, database setup, and email infrastructure. This is a significant difference in time-to-value.

For SaaS Companies

Neither platform has native Stripe integration. Brevo connects via Zapier; Mautic requires custom development. Sequenzy was built specifically for SaaS companies with Stripe integration and subscription-aware automation. Check our pricing page for comparison.

Frequently Asked Questions

For most small businesses, yes. Brevo starts at $25/month with everything included. Mautic requires hosting, email delivery services, and technical time. The self-hosted "free" cost often exceeds Brevo's pricing.

Not natively. You need plugins and integration with SMS providers. Brevo includes SMS marketing built into the platform.

Mautic has more advanced automation capabilities, especially for complex multi-step campaigns and lead scoring. Brevo's automation is sufficient for most small to medium businesses.

Yes. Both support transactional email. Brevo has a dedicated transactional API. Mautic can handle transactional sending with proper configuration.

It can be, but pricing scales with email volume. For very large lists with high send frequency, Mautic self-hosted may be more cost-effective.

Yes, Brevo offers a free plan with 300 emails/day. Mautic self-hosted has no email limits, but you pay for infrastructure.

Export contacts from Brevo including all attributes. Set up Mautic on your server with proper configuration. Import contacts and map fields. Rebuild automations in Mautic's campaign builder. Configure email sending via SMTP or a dedicated service. Note that SMS campaigns will need separate solutions.

Export contacts from Mautic as CSV. Create your Brevo account and import contacts. Map custom fields to Brevo attributes. Rebuild automations in Brevo's workflow builder. If you used Mautic's advanced lead scoring, you may need to simplify some workflows.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Mautic vs Mailchimp

Compare these two popular email tools

Mautic vs MailerLite

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com