MailjetvsPostmark

Mailjet vs Postmark

All-in-one platform vs transactional specialist

TL;DR

Mailjet offers both transactional and marketing email in one affordable platform. Postmark is a transactional email specialist with industry-leading deliverability but no marketing features. Choose Mailjet for unified email, Postmark for mission-critical transactional only.

Key Differences

The main things that set these tools apart

Scope

Mailjet is an all-in-one email platform with transactional and marketing. Postmark only does transactional email. If you need marketing features, Postmark won't work.

Deliverability Focus
Postmark wins

Postmark is famous for industry-leading deliverability with 99%+ inbox rates. They don't allow marketing email to protect transactional reputation. Mailjet has good deliverability but isn't as specialized.

Speed
Postmark wins

Postmark prioritizes delivery speed for time-sensitive emails like password resets. Most emails deliver in seconds. Mailjet is fast but not as optimized for speed.

Price for Unified Email
Mailjet wins

If you need both transactional and marketing, Mailjet gives you both in one product. With Postmark, you'd need a separate marketing tool, adding cost and complexity.

Pricing Comparison

At 10,000 emails/month

Mailjet
$17+/month

Essential $17 for 15k emails. Includes both transactional and marketing.

Visit Mailjet
Postmark
$15/month

Per 10k emails. Transactional only. No marketing features.

Visit Postmark
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Mailjet
Postmark
Sequenzy
Transactional Email
Transactional API
Good
Excellent
Good
SMTP Relay
Delivery Speed
Fast
Industry-leading
Fast
Deliverability Focus
Good
Exceptional (99%+ inbox)
Good
Dedicated IPs
Premium plan
Available
Available
Marketing Email
Email Campaigns
Marketing Automation
Premium plan
A/B Testing
Template Editor
Passport (collaborative)
Basic templates
Visual builder
Contact Management
Full list management
Minimal
Full management
Developer Experience
API Quality
Good REST API
Excellent, well-documented
Good
SDKs
Multiple languages
Multiple languages
Node, Python
Webhooks
Available
Comprehensive
Available
Message Streams
Basic separation
Separate transactional/broadcast
Available
Monitoring & Analytics
Bounce Handling
Good
Excellent (automated)
Good
Spam Complaint Monitoring
Available
Detailed tracking
Available
Real-time Dashboard
Email Activity Search
Available
45-day retention
Available

Best For

When to choose each tool

Choose Mailjet if you...
  • Companies needing marketing + transactional unified
  • SMBs wanting one email platform
  • Teams with collaborative email design needs
  • Budget-conscious companies
  • Businesses where email speed is important but not critical
Choose Postmark if you...
  • Apps where transactional delivery is mission-critical
  • Companies sending password resets, receipts, notifications
  • Developers wanting best-in-class deliverability
  • Teams not needing any marketing email
  • Organizations where inbox placement is paramount
Choose Sequenzy if you...
  • SaaS companies needing both email types
  • Founders with Stripe billing
  • Teams wanting payment-triggered automation
  • Companies wanting SaaS-specific features

When to Consider Sequenzy Instead

Best of Both Worlds

Sequenzy combines transactional and marketing email like Mailjet, but with SaaS-specific features that neither platform offers.

Native Stripe Integration

Trigger emails based on Stripe payments, subscriptions, and billing events. Neither Mailjet nor Postmark has native Stripe integration.

SaaS-Focused Automation

Trial-to-paid sequences, churn prevention, and subscription-aware triggers. Designed for SaaS rather than general email.

Overview

Mailjet and Postmark take fundamentally different approaches. Mailjet is an all-in-one email platform combining transactional and marketing. Postmark is a transactional email specialist with industry-leading deliverability but no marketing features.

The Fundamental Difference

Mailjet: One platform for all email. Campaigns, automation, transactional, SMTP relay.

Postmark: Transactional only. Password resets, receipts, notifications. No marketing allowed.

This isn't a feature gap. It's a deliberate choice. Postmark's deliverability is exceptional because they don't allow bulk marketing email that can hurt IP reputation.

Deliverability

Postmark is famous for 99%+ inbox placement. They achieve this by:

  • Only allowing transactional email
  • Strict content policies
  • Clean IP reputation
  • Speed-optimized infrastructure

Mailjet has good deliverability but serves mixed traffic. Their deliverability is solid but not at Postmark's specialized level.

When Unified Makes Sense

If you need both marketing and transactional email, Mailjet gives you one platform, one integration, one price.

Using Postmark means adding a separate marketing tool. Mailchimp, ConvertKit, or similar. Two platforms, two integrations, two bills. More complexity.

Real-Time Collaboration

Mailjet's Passport editor allows multiple people to edit emails simultaneously. It's unique in the email space. Postmark doesn't need this since it's focused on transactional templates, not marketing design.

Pricing Reality

  • Postmark: $15/10k emails for transactional only
  • Mailjet: $17/15k emails for transactional + marketing

If you need both email types, Mailjet is the clear value. If you truly only need transactional, Postmark's specialization may justify the separate purchase.

For SaaS Companies

Both can work for SaaS, but with different tradeoffs. Postmark for mission-critical notifications. Mailjet for unified email.

If you're SaaS with Stripe billing, consider Sequenzy. We combine transactional and marketing with native Stripe integration for payment-triggered emails neither platform offers.

Making the Choice

Choose Mailjet for unified marketing + transactional at a good price. Choose Postmark for mission-critical transactional where deliverability is paramount. For SaaS with Stripe, consider Sequenzy.

Frequently Asked Questions

Yes, Postmark focuses exclusively on transactional email. They don't allow marketing campaigns to protect deliverability. If you need marketing email, Postmark won't work alone.

Mailjet has good deliverability but doesn't match Postmark's specialized focus. Postmark reports 99%+ inbox rates because they only handle transactional. Mailjet's mixed use (transactional + marketing) makes direct comparison difficult.

Postmark only allows transactional email. No marketing means no spam complaints from bulk sends. This keeps their IP reputation extremely clean. It's a strategic choice that benefits transactional senders.

Yes, Mailjet handles transactional email well with good API and SMTP. It's just not specialized like Postmark. For most use cases, Mailjet's transactional is sufficient.

For transactional only, Postmark at $15/10k emails is affordable. Mailjet at $17/15k emails includes marketing too. If you need both, Mailjet is cheaper than Postmark + a marketing tool.

Postmark has basic transactional templates but nothing like Mailjet's Passport collaborative editor. Postmark isn't designed for marketing email creation.

Yes, many companies use Postmark for transactional and a separate tool (Mailchimp, ConvertKit, etc.) for marketing. This adds cost and complexity but gives you specialized tools for each.

Depends on needs. Postmark is excellent for mission-critical notifications. Mailjet is better if you need marketing too. For SaaS with Stripe billing, consider Sequenzy for native payment integration.

Export transactional templates from Mailjet. Set up Postmark account and verify domain. Update API integration to Postmark SDK. Note that marketing email will need a separate solution. Test deliverability before full switch.

Set up Mailjet account and verify domain. Update API calls to Mailjet SDK. Recreate any templates in Passport editor. You now have marketing capability too. Deliverability may differ, so monitor carefully.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com