MailjetvsAmazon SES

Mailjet vs Amazon SES

Complete platform vs cheapest infrastructure

TL;DR

Mailjet is a complete email platform with marketing, transactional, and a user-friendly interface. Amazon SES is raw email infrastructure at the lowest price in the industry ($0.10/1000 emails). Choose Mailjet for ease of use and marketing, SES for maximum scale at minimum cost.

Key Differences

The main things that set these tools apart

Price at Scale
Amazon SES wins

Amazon SES is the cheapest email sending in the industry at $0.10 per 1,000 emails. At 1 million emails, SES costs ~$100 while Mailjet would cost significantly more. For pure volume, SES wins on price.

Ease of Use
Mailjet wins

Mailjet has a visual interface, drag-drop builder, and easy setup. SES requires AWS knowledge, DNS configuration, IAM policies, and managing bounces via SNS. For non-developers, Mailjet is dramatically easier.

Marketing Features
Mailjet wins

Mailjet has campaigns, automation, and marketing tools. SES has zero marketing features. It's pure infrastructure. If you need marketing, SES isn't an option on its own.

Technical Overhead
Mailjet wins

SES requires you to manage deliverability, handle bounces/complaints via SNS, warm up IPs, and monitor reputation. Mailjet handles this for you. SES is cheaper but costs engineering time.

Pricing Comparison

At 100,000 emails/month

Mailjet
~$85-100/month

Essential or Premium plan pricing for 100k emails with marketing features.

Visit Mailjet
Amazon SES
$10/month

$0.10 per 1,000 emails. Pure sending cost, no markup.

Visit Amazon SES
Sequenzy

The SaaS alternative

$49-99/month

Contact-based pricing with unlimited sends. Marketing + transactional included.

Feature Comparison

Side-by-side feature breakdown

Feature
Mailjet
Amazon SES
Sequenzy
Email Marketing
Email Campaigns
Full featured
Full featured
Marketing Automation
Premium plan
AI sequences
Visual Email Builder
Passport (collaborative)
Visual builder
A/B Testing
Contact Management
Full lists
Full management
Transactional & API
REST API
Good
AWS SDK
Good
SMTP Relay
Raw Sending Cost
Higher markup
$0.10/1000 (cheapest)
Included in plan
Dedicated IPs
Premium plan
Available ($24.95/mo each)
Available
Platform & Usability
User Interface
Full visual UI
AWS Console only
Modern UI
Setup Complexity
Easy
Complex (DNS, IAM, etc.)
Easy
Documentation
Good
Extensive but technical
Good
Support
Email/chat support
AWS support (paid tiers)
Direct support
Scale & Infrastructure
Volume Capacity
High
Virtually unlimited
High
AWS Integration
Native
Deliverability Management
Included
DIY
Included
Bounce/Complaint Handling
Automatic
Manual via SNS
Automatic

Best For

When to choose each tool

Choose Mailjet if you...
  • Non-technical teams needing email marketing
  • SMBs wanting complete email platform
  • Companies wanting managed deliverability
  • Marketing teams with campaign needs
  • Businesses without AWS infrastructure
Choose Amazon SES if you...
  • High-volume senders (millions of emails)
  • Companies already on AWS
  • Technical teams with email expertise
  • Businesses prioritizing cost over convenience
  • Apps needing pure transactional at scale
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Teams wanting marketing + transactional
  • Founders wanting managed email without AWS complexity
  • Companies wanting SaaS-specific features

When to Consider Sequenzy Instead

SES Features Without SES Complexity

Sequenzy offers good pricing with a managed platform. You get marketing and transactional without AWS configuration or deliverability management.

Native Stripe Integration

Neither Mailjet nor SES integrates with Stripe. Sequenzy offers payment-triggered emails and subscription-aware automation built-in.

SaaS-Focused Platform

Built specifically for SaaS with trial sequences, churn prevention, and revenue attribution. Neither Mailjet nor SES has this focus.

Overview

Mailjet and Amazon SES represent opposite ends of the email spectrum. Mailjet is a complete platform with marketing, transactional, and visual tools. Amazon SES is raw infrastructure at rock-bottom prices. The choice comes down to ease of use vs cost at scale.

The Price Difference

Amazon SES costs $0.10 per 1,000 emails. That's it. No platform fees, no markup.

At 100,000 emails/month:

  • Amazon SES: ~$10
  • Mailjet: ~$85-100

At 1 million emails/month, SES costs roughly $100 while Mailjet would cost significantly more. For pure volume, SES is unbeatable on price.

The Complexity Cost

SES's low price comes with hidden costs: engineering time.

Setting up SES requires:

  • AWS account configuration
  • DNS verification (SPF, DKIM, DMARC)
  • IAM policies for API access
  • SNS queues for bounce/complaint handling
  • IP warmup for new accounts
  • Ongoing deliverability management

Mailjet handles all this automatically. For non-technical teams, Mailjet is the only realistic option.

Marketing vs Infrastructure

Mailjet has marketing features: campaigns, automation, Passport editor, A/B testing.

SES has zero marketing features. It sends emails. That's all. If you need marketing capabilities, SES requires pairing with another tool.

When SES Makes Sense

SES is right when:

  • You send millions of emails monthly
  • You have engineering resources for email infrastructure
  • You're already on AWS
  • Cost is the primary concern
  • You only need transactional email

For most companies, especially those without dedicated email engineers, managed platforms like Mailjet save more in time than they cost in price.

For SaaS Companies

Mailjet offers more than SES but is still general-purpose. SES is pure infrastructure.

If you're SaaS with Stripe billing, consider Sequenzy. We offer managed email infrastructure with native Stripe integration and SaaS-specific automation. No AWS complexity, no building marketing features yourself.

Making the Choice

Choose Mailjet for a complete, user-friendly email platform. Choose Amazon SES for maximum volume at minimum cost if you have engineering resources. For SaaS with Stripe, consider Sequenzy.

Frequently Asked Questions

At 100k emails, SES costs ~$10 vs Mailjet ~$85-100. At 1 million emails, SES costs ~$100 vs Mailjet significantly more. SES is 5-10x cheaper at high volume, but requires technical expertise.

Yes, compared to Mailjet. SES requires AWS account setup, DNS verification, IAM policy configuration, SNS for bounce handling, and potentially IP warmup. Mailjet is point-and-click setup.

SES can send any email, but has no marketing features. No campaign builder, no automation, no contact management. You'd need to build these yourself or use a separate tool that sends via SES.

No, Mailjet has its own infrastructure through Sinch. Some email platforms use SES as a backend, but Mailjet doesn't.

Both can achieve good deliverability, but SES requires more management. Mailjet handles reputation automatically. With SES, you manage IP warmup, bounce handling, and reputation yourself.

Usually no. The cost savings don't justify the engineering time early on. Mailjet or similar managed platforms let you focus on product. Consider SES when email volume justifies the complexity.

Yes, but you'll need to build or buy marketing features separately. Many companies use SES for transactional and a marketing platform for campaigns. Plan for this complexity.

New SES accounts start in sandbox mode with 200 emails/day limit. You request production access to remove limits. This process can take days and requires demonstrating legitimate use.

Export contacts (for separate marketing solution). Set up AWS account with SES. Verify domain and request production access. Set up SNS for bounce/complaint handling. Update API to AWS SDK. Plan for IP warmup. Marketing will need separate tool.

Set up Mailjet account and verify domain. Update API to Mailjet SDK. Remove SNS configurations. Marketing features now available in Mailjet. Simpler bounce handling. Higher per-email cost but less complexity.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com