Overview
GetResponse and Loops serve different markets with different approaches. GetResponse is an all-in-one marketing platform with unique webinar hosting. Loops is a modern email platform built specifically for SaaS companies. See our Loops comparison for more details.
The choice depends on whether you're a SaaS company and whether you need webinars.
The Core Difference
GetResponse has evolved into a comprehensive marketing platform with webinars, conversion funnels, AI tools, and landing pages. It's designed for various business types who want everything in one place.
Loops is built specifically for SaaS. Product events, user properties, transactional email included, and a modern developer-friendly experience. It doesn't try to do everything, just what SaaS companies need.
Pricing: $59 vs ~$99 at 10K
At 10,000 contacts, GetResponse costs $59/month with unlimited sends. Loops costs approximately $99/month with all features included.
GetResponse is about 40% cheaper with significantly more features. Loops charges a premium for its focused SaaS experience and modern interface.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Loops has nothing comparable.
Price: More features at lower cost. The math favors GetResponse unless you specifically value Loops' SaaS focus.
Feature Breadth: Landing pages, conversion funnels, AI tools, website builder. GetResponse is a complete marketing platform.
Where Loops Wins
SaaS Focus: Built specifically for SaaS with product events and user properties. GetResponse is general purpose.
Modern Experience: Clean, minimal interface that SaaS teams appreciate. GetResponse has accumulated years of features.
Developer Experience: Modern REST APIs and developer-friendly documentation.
Transactional Email: Included in the base plan. GetResponse treats it separately.
The Stripe Question
Neither GetResponse nor Loops has native Stripe integration.
If you're a SaaS company with Stripe billing and want automation that triggers on subscription events, consider Sequenzy at $49/month. Half the price of Loops with the Stripe integration neither platform offers.
General Marketing vs SaaS Specificity
GetResponse serves a broad market — e-commerce, service businesses, coaches, agencies — with features like webinars and conversion funnels designed for general lead generation. Loops serves SaaS companies specifically with product event tracking, developer-friendly APIs, and transactional email included by default. These different focus areas mean each platform excels for its target audience and feels awkward for the other's.
Developer Experience Contrast
Loops is built for SaaS teams with engineering resources. The API is clean and well-documented, event tracking integrates naturally into codebases, and the platform feels like it was built by developers for developers. GetResponse is built for marketers — the visual builder, webinar interface, and funnel editor are designed for non-technical users. The right choice depends on who manages your email marketing: engineers or marketing managers.
The SaaS Email Stack
SaaS companies need specific email capabilities: product event triggers, user lifecycle automation, transactional email for system notifications, and integration with billing systems. GetResponse's webinar and funnel features are irrelevant for most SaaS products. Loops addresses these SaaS-specific needs directly. For SaaS companies evaluating email platforms, choose based on whether you need SaaS-focused features or general marketing capabilities.