Campaign MonitorvsOmnisend

Campaign Monitor vs Omnisend

Design agency vs e-commerce omnichannel

TL;DR

Campaign Monitor (~$111/mo at 10k) has premium email design and agency features. Omnisend ($132/mo at 10k) is built for e-commerce with email, SMS, and push. Choose Campaign Monitor for design and agency work. Choose Omnisend for e-commerce omnichannel.

Key Differences

The main things that set these tools apart

Target Market

Campaign Monitor is for agencies and general brands. Omnisend is purpose-built for e-commerce with omnichannel marketing.

Multi-Channel Marketing
Omnisend wins

Omnisend has email, SMS, and push notifications in one platform. Campaign Monitor is email-only. For omnichannel, Omnisend wins.

Email Design Quality
Campaign Monitor wins

Campaign Monitor has premium design tools. Omnisend's are e-commerce-focused but not as polished. For design, Campaign Monitor wins.

Agency Features
Campaign Monitor wins

Campaign Monitor has robust agency features. Omnisend has none. For agencies, Campaign Monitor is the only choice.

Pricing Comparison

At 10,000 subscribers

Campaign Monitor
~$111/month

Lite plan, limited features.

Visit Campaign Monitor
Omnisend
$132/month

Standard plan, e-commerce focused.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Campaign Monitor
Omnisend
Sequenzy
Email Design
Email builder
Premium
Good
Good
Template quality
Premium
E-commerce focused
Modern
Design flexibility
Excellent
Good
Good
E-commerce Features
Shopify integration
Basic
Native, deep
Abandoned cart
Basic
Built-in
Product recommendations
Basic
Multi-channel
SMS marketing
Native
Push notifications
Web push
Retargeting
Facebook/Google
Agency Features
Client management
Advanced
White labeling
Reseller program

Best For

When to choose each tool

Choose Campaign Monitor if you...
  • Marketing agencies
  • Brands prioritizing email design
  • Companies needing white-label solutions
  • Non-e-commerce businesses
Choose Omnisend if you...
  • E-commerce stores
  • Shopify and WooCommerce merchants
  • Businesses wanting SMS + email
  • Omnichannel marketing needs
Choose Sequenzy if you...
  • SaaS companies
  • Subscription businesses
  • Founders using Stripe
  • Software startups

When to Consider Sequenzy Instead

SaaS Focus

Campaign Monitor is for agencies. Omnisend is for e-commerce. Neither is built for SaaS. Sequenzy offers native Stripe integration.

Better Pricing for SaaS

At $49/month vs Omnisend's $132/month, Sequenzy is much more affordable for SaaS companies.

Transactional + Marketing

Both platforms are marketing-focused. Sequenzy unifies transactional and marketing email.

Try Sequenzy Free

Overview

Campaign Monitor and Omnisend serve different markets. Campaign Monitor is for agencies and brands wanting premium email design. Omnisend is built for e-commerce with omnichannel marketing including SMS and push.

Different Markets

Campaign Monitor helps agencies manage client campaigns with premium design tools. Omnisend helps e-commerce stores drive revenue with email, SMS, and web push notifications. Little overlap in use cases.

Multi-Channel Marketing

Omnisend combines email, SMS, and push notifications in one platform. Campaign Monitor is email-only. For omnichannel e-commerce marketing, Omnisend wins.

Email Design Quality

Campaign Monitor has premium email design tools with polished templates. Omnisend's builder has e-commerce product blocks but isn't as design-focused. For brand aesthetics, Campaign Monitor wins.

Agency Features

Campaign Monitor has robust agency features: client management, white labeling, reseller programs. Omnisend has no agency features. For agencies, Campaign Monitor is the better choice.

For SaaS Companies

Neither is ideal for SaaS. Omnisend is e-commerce focused. Campaign Monitor is agency focused. Sequenzy offers Stripe integration for subscription businesses.

Making the Choice

E-commerce store wanting omnichannel: Omnisend. Marketing agency: Campaign Monitor. The markets are different enough that the choice is usually clear.

Frequently Asked Questions

Basic support only. Campaign Monitor can integrate with e-commerce platforms but isn't specialized. Omnisend is purpose-built for e-commerce.

For e-commerce-focused agencies only. Omnisend lacks client management and white labeling. Campaign Monitor has dedicated agency features.

Campaign Monitor. Its premium design tools are superior. Omnisend focuses on e-commerce functionality over design polish.

No. Campaign Monitor is email-only. Omnisend includes native SMS marketing.

Similar pricing—Omnisend at $132/month vs Campaign Monitor's ~$111/month at 10k. But Omnisend includes SMS and push.

Yes. Omnisend includes web push notifications. Campaign Monitor does not.

Not quite. Omnisend focuses on e-commerce functionality and omnichannel. Campaign Monitor excels at email aesthetics.

Export subscribers from Campaign Monitor. Connect Omnisend to your e-commerce platform. Import contacts. Set up SMS and build workflows.

Export contacts from Omnisend. Import into Campaign Monitor. Rebuild templates with design tools. SMS, push, and e-commerce integrations won't transfer.

Omnisend for e-commerce workflows. Campaign Monitor for general marketing. Omnisend's multi-channel automation is more advanced.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com